Monthly Amazon Update - April 2019

Published on 20.05.2019

Amazon Info

Recently, theres seem to have been some shake-ups in Amazon Vendor Central. Some Vendors were required to move to Amazon Seller Central. However, Amazon seems to make the two models more and more equal. Here is an overview of the two models and how Vendors can switch to Seller Central. Link

Amazon is focusing more on exclusive brands. Some brands are sold exclusively on Amazon, which arguably benefits them. In 2017 and 2018, Amazon seems to have launched more than 100 private-label brands, but the impact apparently was not as successful as Amazon hoped. Link

Creating brands internally reportedly required too much time and cost for Amazon. This is why, rather than creating the brands themselves, the ecommerce giant has shifted its resources in the direction of acquiring their own private-label brands. Link

Amazon started as a bookseller in 1995 to become one of the most significant tech companies, amongst Google and Facebook. Here is a brief overview of their history from the start as a bookseller until the most recent acquisition of Whole Foods in 2017 with facts and figures. Link

In the first quarter of 2019, Amazon announced to have increased their sales by 17% in comparison to the previous year. Moreover, net income increased to $3.6 billion in the first quarter, compared with $1.6 billion in the first quarter of 2018. Link

Marketing Essentials

In the era of e-commerce, companies need to adjust their supply chain processes to please their customers. Delivery Experience Management (DEM), the art of proactively ensuring that customers get their orders when they expect them, claims to be the solution. Link

Amazon's customer loyalty is an all time high - 89% of consumers prefer to make purchases on Amazon and almost all prime members (96%) prefer to buy goods on Amazon than on any other e-commerce platform. When a customer wants to buy a specific product - 75% of the people go straight to Amazon to do so. Link

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