Monthly Amazon Update - January 2019

Published on 08.03.2019

AMAZON INFO

Amazon is making vendors rethink their packaging methods – Amazon algorithm will push ‘Amazon choice’ labels on products that are not the best-selling ones but have smaller shipping weight which potentially increases the profitability of the product. Link

A new way of advertising: Amazon will send free product samples to their customers based on their purchasing history. The customers can feel, smell or taste the products and they are not obligated to review or pay for them. What concerns does it raise for data mining? Link

Field testing of new delivery system: Amazon is testing Amazon Scout, a fully-electric delivery system. The project has been tested in the US and aims at providing even more sustainability and convenience to customer deliveries. Link

In a new survey, Amazon Prime memberships in the US have been estimated to exceed 100 million with 62 percent of US households being Prime members. Link

 

MARKETING ESSENTIALS

Through parent ASIN optimizations, all relevant keywords will be applied to all child ASINs and special letters such as accents, misspellings or German “Umlaute” (ö,ü,ä etc.) do not have to be included as Amazon recognizes these automatically. Link

Various online media channels recently announced upsetting news about Amazon SEO being in danger or already wiped out as the product detail page creation arguably becomes automated, which turned out to be “nothing but hot air”. Link

 

VOICE SEARCH

Essentially, there are two ways how brands can engage with Alexa users through voice – commerce and Alexa skills. Link


Back to overview

Are you interested in more information?

 

The articles of this blog only show a small part of our Amazon marketing experience.

Request your free case study now or feel free to contact us right away!

Case Studies

Case Study: Amazon SEO

How Remazing increased five-fold the visibility of a product line through Amazon SEO

Request Case Study

Case Study: Holistic Optimization

How Remazing transforms a weak product into a top seller through a holistic optimization approach

Request Case Study

Case Study: Amazon SEO

Case Study: Holistic Optimization


WE LOOK FORWARD TO HEARING FROM YOU