Monthly Amazon Update – September 2018

Publicado el 22.10.2018

Amazon Info    

Amazon launches in Turkey. Products from 15 categories are offered for customers across the country. Link

Amazon introduces ”Amazon 4-star” store in New York. Everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com. Link

Amazon flatters small dealers. Now there are company pages and categories such as "women-owned companies", "product innovators" or "sustainable companies" available. Link

The commercial platform “Amazon Business” generated $ 10 billion in annual sales. Link

A research firm projects that Amazon will be the third-biggest ad platform in the United States and leaves Microsoft and Oath (Yahoo/AOL) behind. It trails only Google and Facebook and much of that growth is in mobile. Link

It seems that an expansion of Amazon Go is just around the corner: in the US, another 3,000 stores without cash registers are planned. Link

Exclusive interview Amazon Founder Jeff Bezos on what he plans to conquer next. Link

Marketing Essentials

See, snap, sale. Snapchat lets you take a photo of an object to buy it on Amazon. In this way, Snapchat and Amazon collaborate to compete with Instagram and Pinterest in social shopping. Link

Amazon is testing a pixel attribution to assure that its ads are more effective than its competitors. Link

At Amazon, advertising is getting more and more important. Even the Amazon packages are now becoming advertising space. Link

Voice Search

Amazon announces a large number of new Alexa devices. Link


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