AMAZON INSIGHTS - Le blog Remazing

Amazon est un écosystème dynamique et sujet à de perpétuels changements. En tant qu’agence Marketing Amazon à service complet, il est à nos yeux primordial de suivre ces évolutions de près. Chez Remazing, nous ne nous contentons pas de suivre l’actualité du Marketing Amazon, mais nous tirons également de précieux enseignements d’un travail quotidien auprès des clients. Le blog Remazing livre ainsi un aperçu de notre expérience, présente des anecdotes sur la vie quotidienne de l’agence et vous tient informé(e)s sur des sujets actuels, comme la logique SEO d’Amazon.

Blog Articles

Amazon Prime Day - Online Shopping Event That Will Have a Long-term Impact on Your Products

Amazon Prime Day has broken the records as one of the biggest online shopping events at all times. We brake it down what is happening during these 36 hours and how can brands benefit from the event.

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Monthly Amazon Update - April 2019

Amazon has announced an increase in sales by 17% in the first quarter of 2019, which is good news for everyone who have invested into the platform as an investor or using the platform to reach end-consumers. The e-commerce giant keeps on growing with interesting new updates ahead.

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Remazing x OMR Side Event 2019: Amazon Marketing Brunch in Hamburg

Remazing is proudly hosting an official OMR Side Event this year. We will talk about how to maximize your success on Amazon together with guest speakers from Beiersdorf, Under Armour and Amazon Germany. Come join us and take part in the discussion!

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Monthly Amazon Update - March 2019

Also in March, it remains exciting in the e-commerce arena. Amazon is launching Sponsored Ads for Amazon Fresh Products in the US. Furthermore, the online retailer wins more and more product searches, but shows weaknesses in the visual search, which is particularly important for young users.

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Monthly Amazon Update - February 2019

There has been quite a few updates from Amazon on February. The main highlights of the month included the launch of Sponsored Ads in the Amazon Fresh category and a week of discounts on entertainment products and movies called a Popcorn Week. Check it out!

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Monthly Amazon Update - January 2019

Starting the year off with exciting new updates – Amazon is starting to test its automated delivery robots in the U.S. and taking advertising to a next level by sending customers test products for free. Additionally, there has been a lot of buzz about the future of Amazon SEO and our own managing director shared his opinion on the topic.

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Monthly Amazon Update - December 2018

We are sharing again our Amazon insights and keeping you up to date with the news from the years end. Amazon is re-strategizing its “CRaP” listings, developing a plan to expand its brick-and-mortar business to all US airports and what exactly is Amazon Vine program and how can you make use of it.

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“The end of Amazon SEO”: Nothing but hot air

Various online media channels have recently published upsetting news about Amazon SEO being in danger or already wiped out. Right after the news started to flow out, several of our partners and clients approached us and asked for our opinion on this situation.

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Monthly Amazon Update – November 2018

There are a lot of news in November: Amazon will gradually introduce 360° images, New York City and Virginia will become home to the new Amazon headquarters, and Apple will expand its presence on Amazon. In addition, Amazon is keeping an eye on the healthcare sector and the offline future seems to offer one thing above all: shopping experiences.

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Monthly Amazon Update – October 2018

As always, the most important news about Amazon in October 2018 are briefly summarized. This month we can observe an increasing changes from vendor to seller, booming advertising & strong growth of Amazon brands. Also, Prime members spending has rapidly increased.

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Monthly Amazon Update – September 2018

Amazon launches in Turkey, the first Amazon 4-star shop opens in New York and the retail giant continues to become an advertising platform - even the packages are now to be advertising space. Everything that is important in September, is summarized here briefly.

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Vendor VS seller : la grande comparaison

De plus en plus de marques nous demandent quel modèle est le plus adapté pour eux sur Amazon. C’est pourquoi nous allons comparer vendor Amazon et seller Amazon (FBA), et expliquer les avantages et inconvénients de ces deux modèles.

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Monthly Amazon Update - August 2018

This short overview is a collection of the Amazon marketing news in August 2018 that you shouldn't miss. Amazon's rules for verified ratings have been tightened and Amazon is currently testing video advertising in the mobile search results page. Get to know the most recent and exciting news here.

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5 Answers to the new Amazon Attribution Beta

Amazon introduced the new Amazon Attribution Beta this week. Hannes Detjen, managing director at Remazing, has been interviewed by OMR on this topic and will discuss it in more detail in this post.

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Monthly Amazon Update – July 2018

In July 2018, a lot is happening around the marketplace giant: Amazon announces record profits and the new A + Premium Content has been launched. In addition, Amazon is buying Google’s Product Listing Ads again and has to deal with technical issues during Prime Day. Here are the most exciting developments at a glance.

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Monthly Amazon Update - June 2018

This short overview covers the most interesting Amazon updates in June 2018. From the purchase of the online pharmacy PillPack by Amazon US to the latest developments in video shopping and the launch of an exciting vendor program: it´s worth reading.

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Monthly Amazon Marketing Update – May 2018

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.

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Monthly Amazon Marketing Update – April 2018

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.

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Amazon Marketing : Les facteurs à prendre en compte

Amazon est le le canal d’e-commerce le plus important en Europe et en Amérique du Nord. En 2016, le géant de l’e-commerce a réalisé un chiffre d’affaire mondial de 136 milliards de dollars. Il y a de nombreux avantages pour les entreprises à vendre leurs produits sur Amazon, en plus de leur propre site internet et de leurs boutiques physiques. Parmi eux, la possibilité d’atteindre la majorité des acheteurs en ligne, et celle d’augmenter relativement rapidement les ventes. Mais comment réussir à s’établir malgré la concurrence et à accroître son chiffre d’affaire sur Amazon?

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