Monthly Amazon Marketing Update – May 2018

Published on 26.06.2018

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.

Amazon Info:

Amazon backs out of Google Shopping and no longer places ads on the Google platform.
Link (German)

Amazon will introduce an “Indie Beauty Shop” within its Marketplace.
Link

For Sellers: Amazon is launching a new app store with tools to complement SellerCentral. The tools are written using the Marketplace API.
Link

Amazon introduces the new “Amazon Influencer Program”.
Link

Good news: In 2019 it is getting harder for Chinese Sellers on Amazon because of changes in liability.
Link (German)

Amazon Marketing Essentials

Being Out-of-Stock is better than a price hike for your Amazon product ranking.
Link

Interesting way to make use of promotions (See image 2).
Link (German)

Ad Platform

Amazon introduces Sponsored Products Ad Retargeting.
Link #1 | Link #2

Voice Search

Voice Search helps vendors to emotionally bond with the customers.
Link

A handbook for applied voice execution.
Link [PDF]


Other Marketplaces

The Otto marketplace entices customers and business partners with high standards and the promise of fairness.
Link (German)


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