Monthly Amazon Update – October 2018

Published on 26.11.2018

AMAZON INFO

Is switching your Amazon vendor account to a seller account the new trend on Amazon? Frustrated by the conditions, more and more vendors are thinking about the change. Link

Secret Amazon brands like “Arabella”, “Mae” or “Small Parts” are quietly taking over Amazon.com. Link

There are one million new sellers on Amazon and about 40% of them are from China. Link

Amazon abolishes the downvoting of product reviews and thus takes another important step towards a new, improved review system. Link

Amazon Prime members spend way more money on Amazon than other customers and this difference is growing. Link

Amazon wants to win exclusive manufacturers for their private label program. Link

In the well-known Baker Street in London, Amazon establishes itself in the fashion industry with its new fashion pop-up store. Link

MARKETING ESSENTIALS

Amazon´s ad business is booming. According to ad industry sources some advertisers are moving half of their search budget from Google to Amazon. Link

Is this true? ‘Amazon is Google in 2008.’ Overheard at Digiday’s Media Buying Summit. Link

Here are 5 reasons why you should take the 3,000 Amazon Go Stores rumor seriously. Link

VOICE SEARCH

Is the secret to successful voice commerce no longer a secret? Interesting opinions on the topic can be found here: Link

Where Does Voice Fit Into the Picture? Does it need to be embedded into digital advertising strategies? Link

OTHER PLATFORMS / MARKETPLACES

The platform strategy of the German retailer “Otto” seems to arouse great interest: "The curiosity surprised us." Link


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