Monthly Amazon Update – July 2018

AMAZON INFO

Amazon owns 49% of the US e-commerce market and has a share of 5% of total retail spend.
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In Germany brands can prohibit merchants to sell on platforms like Amazon.
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Amazon Suffers Tech Crash and Strikes During Prime Day. But the spendings were still high: $ 3.4 billion (+40 % compared to last year).
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The Prime Day numbers:
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MARKETING ESSENTIALS

Amazon is talking to agencies and major brands about extending the sponsored product ads. Ads could be delivered to third-party sites and reach Amazon consumers with retargeting.
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Amazon dominates product searches: 51% of shoppers start their online journey on Amazon (US/UK).
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Briefly after it´s withdrawal from the platform, Amazon is buying Google’s Product Listing Ads again.
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There is a new Sponsored Products section. The ad is now placed below bullet points:

Change in the backend keywords: In the SellerCentral spaces are now counted as bytes. This tool counts the search terms correctly: https://mothereff.in/byte-counter

A+ Premium launched in Germany, the prices differ depending on the client.

VOICE SEARCH

Amazon´s Alexa will soon be available on selected Panasonic TVs:
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OTHER PLATFORMS / MARKETPLACES

Snapchat is developing a visual product search feature that includes links to Amazon´s product listings.
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