Prime Video Ads, Temus Expansion and Amazon AI Assistant unveiled

Updates: Amazon

As of January 31, the guidelines for product images will change. The product detail pages will have to include an image of the product on a white background, a second picture of the product in a related environment, and a third photo with information on fit and size. If Amazon has rejected the submitted images, suitable photos are automatically displayed by Amazon or various sales partners.

And: On the US marketplace, Amazon is testing the expansion of the field for generic keywords in the backend from 250 to 500 bytes. Previously there was one line in the backend; now up to 2,500 bytes can be entered in a maximum of 5 backend fields. This may be part of the strategy to create shorter titles, as more than 50 % of search queries are made via cell phones and Amazon is working on creating a better user experience. It remains to be seen whether this feature will also be tested in Europe.

News: Amazon

Amazon introduces advertising models for Prime Video

Amazon’s ad-supported streaming service launches on February 5 and the company is already working on attracting advertisers. Amazon presented its sponsorship models in a pitch deck.

• Preferred Deal is the cheapest option with a base CPM (cost per thousand viewers reached) of $26 (€20.43) and allows for comprehensive audience data to be used for precise targeting.
• Guaranteed Buy and Premium are slightly more expensive but they offer higher engagement through detailed targeting options and exclusive program sponsorships.

More Amazon News:

• Amazon UK: Prime not a criterion for Buy Box
• Alexa with AI: Amazon plans subscription model

News: E-Commerce

Temu follows Amazon: Launch in South Africa

Amazon has already announced its intention to enter the South African market this year. Now Temu is following suit and has officially launched its South African platform.

• It is now the 49th country that Temu has entered since its launch in September 2023.
• Temu is thus accelerating its international expansion by entering another overseas market, South Africa, after Japan and South Korea.

More E-Commerce News

• Temu opens up to American & European sellers
• FedEx launches its own trading platform

News: AI in Online Retail

Amazon is already using AI for customer questions

Amazon has introduced an AI-powered shopping assistant on its US marketplace that allows customers to ask questions about products.

• The “Are you looking for specific information?” section on a product page is now supported by AI in the app.
• It relies on the product details and reviews captured by a large language model (LLM) to respond with AI-generated answers to virtually any imaginable question.
• Example: Customers ask: “Is this shirt suitable for running?” This is followed by a text response that is intended to replace the reading of individual reviews by summarizing their information into features that are important to buyers.

More AI News:

• AI influences purchasing behaviour
• Microsoft: New AI tool generates instant advertising banners

Did You Know?

Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio