Do you know Amazons new AI-powered video generator for ads?

News: Amazon

Amazon launches new visual search and shopping features

• When searching for an item with a visual description, Amazon will display image suggestions as customers type and they can choose the image that best describes what they are looking for. It is also possible to add text to images on Amazon Lens to specify brand, colour, material, or desired dimensions.
• ‘More like this’ on each product image in the Amazon search results helps find similar products and product videos are now also displayed within the search results.
• In addition, after uploading an image to Amazon Lens, customers can draw a circle around the item they are interested in and search for it specifically.

More Amazon-News:

• Amazon presents AI video generator for ads
• Amazon launches new internal Chatbot “Cedric”
• Amazon introduces new recyclable shipping envelopes

News: E-Commerce

Online grocery shopping remains popular even after the pandemic

Even long after the pandemic lockdowns, online grocery shopping remains an integral part of many consumers’ everyday lives. The flexibility and convenience offered by online shopping platforms have cemented the trend in the long term.

• According to studies, many consumers prefer buying groceries online because of convenience and time saving.
• Online grocery shopping was more likely among several demographic groups, including people aged 15 to 24, women, people with a spouse or partner present, and households with children under 18.

More E-Commerce-News:

• Without consent: brands suddenly appear on Shein
• eBay UK goes free to sell for Private Sellers
• The State of Influencer Marketing 2024: Benchmark Report

News: AI in Online Retail

Meta enables companies to create chatbots with advertising

Meta has announced the expansion of its AI-powered business chatbots. The announcement, made at the Meta Connect 2024 developer conference, introduces a new dimension to the company’s click-to-message adverts.

• According to Meta, businesses can now set up chatbots embedded in ads to talk to customers, offer support, and facilitate orders.
• Meta claims that AI-powered ads have increased click-through rates. In this respect, more than one million advertisers are already using the AI ad tool, with 15 million ads created using the tools in the past month.

More News on AI:

• Zalando brings AI-powered assistant to all markets
• Snapchat introduces AI tool for video creation

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(Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio)