Get ready: Prime Video Ads will be available in more countries in 2025

News: Amazon

Amazon Prime Video Ads expands from 2025

• Next year, advertising options will be created for Brazil, India, Japan, the Netherlands and New Zealand.
• In January of this year, Prime Video Ads were launched in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the UK and the USA.

More Amazon-News:

• Amazon celebrates Prime Deal Day success
• Amazon’s next deal days: “Holiday Beauty Haul“
• 7 new innovations with which Amazon hopes to improve the shopping and delivery experience 
• Lost Items: Amazon to refund automatically

News: E-Commerce

Temu: Ban in one country, expansion in another

Temu is facing a ban on its e-commerce app in Indonesia and is therefore focussing on expanding into other countries.

• The Indonesian government has banned the e-commerce app Temu to protect local businesses and ensure fair trade practices.
• Temu’s response: The e-commerce giant announces its market entry in Vietnam, expanding its presence in Asia.

More E-Commerce-News:

• Marketplaces are dominating cross-border e-commerce
• UK consumers loyal to brands during Black Friday
• British online retail flourishes once again

News: AI in Online Retail

Amazon Bedrock: Customised chatbots with AI power

Amazon Bedrock makes it possible to use pre-trained Foundation Models (FMs) to create multimodal chatbots customised to specific data sets.

• Bedrock uses FMs to adapt chatbots to specific needs and industries faster and more efficiently.
• This offers brands the opportunity to optimise interactive and data-driven customer experiences.

More News on AI:

• Google Shopping: AI-makeover for personalised searches
• Smart+: TikToks new AI tool to automate advertising campaigns

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(Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio)