Monthly Amazon Update - August 2018

Published on 17.09.2018

Amazon Info

Forbes conducts an exciting interview with Amazon founder Jeff Bezos about his plans for the future.
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Marketing Essentials

The 250 bytes as upper limit for the backend search terms are now also valid for vendors. This counter does it right.
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Amazon’s rules for verified ratings have been tightened.
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Amazon is currently testing video advertising in the mobile search results page.
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Amazon is confusing its sellers, because there seems to be a loophole in the AAP guidelines, which makes the vendor-exclusive program partly accessible for sellers as well.
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Amazon Attribution has been launched in the US.
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EBC Video has started in the US.
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Logistics

Anger about the Amazon delivery times, because the marketplace giant increases the delivery times for Prime through seller offers.
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Voice Search

Amazon Echo is still not a shopping hype and only 2% of Echo owners use Alexa for shopping.
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Other Platforms / Marketplaces

Walmart is really getting its e-commerce up to speed and is able to record a large increase in sales.
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