How Ankerkraut wins the Buy Box more often with Remdash
Ankerkraut, spices and blends brand available in over 5,000 shops across Europe, needed to automatically track the status of the Buy Box for all ASINs, on a daily basis.
The Challenge
Maintaining control of the Amazon Buy Box is critical for driving sales.
However, third-party sellers often take over the Buy Box without the brand owner's knowledge, leading to a loss in sales. Since checking the Buy Box status for each ASIN was a manual and time-consuming task—especially for a large product portfolio of over 800 ASINs—Ankerkraut needed an automated solution to track Buy Box ownership on a daily basis. The goal was to gain quick visibility and reduce manual efforts, ultimately increasing Buy Box ownership and securing more sales.
Our Approach
Remdash’s Buy Box Share Widget
Ankerkraut implemented Remdash’s Buy Box Share Widget to gain a comprehensive view of its Buy Box ownership across all 800 ASINs. Automated Tracking: The Buy Box Share widget allowed Ankerkraut to track Buy Box ownership across its entire product range. Real-Time Alerts: Alerts were set up to notify the team whenever a third-party seller won the Buy Box or when the product was flagged as “No Buy Box,” enabling quick intervention. Dashboard Monitoring: With regular monitoring through the Remdash dashboard, the team could take immediate actions to win back the Buy Box when necessary.
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