How Kellanova's use of Remdash consistently increased sales and visibility
Kellanova, the global leader in snacks, cereals, pasta and frozen foods, struggled to reliably and regularly determine the visibility of its brand on Amazon, especially when compared to its competitors.
The Challenge
Kellanova faced challenges in reliably tracking its brand’s visibility on Amazon, particularly in relation to its competitors.
As most shoppers begin their buying journey by entering keywords into Amazon’s search bar, it is crucial for brands to rank for the most relevant keywords. Prior to working with Remdash, Kellanova struggled to accurately assess its Amazon visibility and compare it with that of its competitors. Additionally, historical out-of-stock (OOS) issues impacted its ability to maintain consistent visibility and sales.
Our Approach
By leveraging Remdash's Share of Voice (SoV) feature, Kellanova gained the ability to track and measure its brand’s visibility on Amazon relative to its competitors.
This allowed the company to influence its ranking and visibility based on relevant keywords. Measure Visibility: Using the SoV feature, Kellanova tracked its visibility compared to competitors and estimated current market pressures. Analyse Advertising Setup & Train Order Algorithm: Remdash’s dashboards and Buy Box Widget provided insights into Kellanova’s advertising setup per product. These insights were used to optimize the Amazon order algorithm, reducing or eliminating OOS issues. Continuous Measurement of Success: The SoV feature allowed Kellanova to continuously track visibility improvements and take action to maintain or enhance its presence.
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