Amazon launches Spring Campaign Days
Amazon announced new promotion days this year under the name “Big Spring Sale”. Did you also know that product return policies can influence purchasing decisions? There is also a new AI feature from Amazon that helps to create product listings. Find out what it looks like and more below!
News: Amazon
Amazon introduces spring promotion days
In a press release, Amazon announced the “Big Spring Sale” discount days.
Prime members were given access to exclusive offers.
Non-Prime members could then snap up bargains from March 20 to 25.
Discounts were particularly available on spring fashion, garden furniture and cleaning and organizational items, with some discounts of up to 50 %.
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News: E-Commerce
Product return policies influence purchasing decisions
Returns in e-commerce pose a challenge: According to a recent study by ICSC the online return rate is three times higher than in brick-and-mortar retail. This also has an impact on purchasing decisions.
The online study surveyed around 1,000 consumers in the US market between February 2 and 9, 2024.
82% of respondents said that when buying online, return policies influence where they buy.
If online retailers charged a fee for returns, 71% of respondents would be unlikely to shop with them again. 6 out of 10 respondents said they would be unlikely to buy from retailers that shorten the window for free returns.
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News: AI in Online Retail
Amazon offers new feature for AI-driven product listings
Amazon is continuing its AI innovations to help sellers create high-quality product detail pages more easily and quickly.
Previously, it was possible for generative AI to create product titles and descriptions using a product image or a few words.
Now sellers can enter a URL to their own website to create product detail pages in the Amazon Store.
For the time being, the feature is only being introduced for US sellers.