Much is different this year, especially in the fourth quarter, which includes the approaching Prime Day and Black Friday:
Amazon heralds Black Friday with a 3-week Early Black Friday Deals promotion and plans to create 100,000 new jobs in North America.
The advance in the Luxury Fashion segment is being pushed forward with the new format Luxury Stores.
Brand Stores can now be planned in different versions and promise exciting new possibilities.
General Updates
https://www.businessinsider.com/amazon-earnings-report-q2-jeff-bezos-2020-7?r=DE&IR=Thttps://www.forbes.com/sites/kirimasters/2020/08/27/amazons-2020-prime-day-is-full-of-unknowns-heres-how-brands-are-approaching-it/#2c73faff75f3Amazon plans to hire 100,000 employees in North America
In the USA and Canada Amazon will create 100,000 new full- and part-time jobs in the company network. In addition, 100 new facilities will open this month in fulfillment centers, delivery stations, sorting centers, and other locations.
https://www.reuters.com/article/us-valentino-amazon-lawsuit/amazon-valentino-file-joint-lawsuit-over-shoes-counterfeiting-idUSKBN23P2M3https://www.forbes.com/sites/jonathanponciano/2020/08/26/worlds-richest-billionaire-jeff-bezos-first-200-billionAmazon launches Luxury Stores
Luxury Stores will allow brands to gain more control over inventory, selection, and pricing while leveraging Amazon’s vast reach. The online giant will provide brands with the digital equivalent of high-quality storefronts, allowing them to showcase their apparel in interactive 360-degree views
https://www.cnbc.com/2020/06/17/how-wayfair-is-becoming-the-amazon-of-the-home-goods-market.htmlhttps://www.reuters.com/article/us-amazon-com-sweden/amazon-starts-preparations-to-launch-in-sweden-idUSKCN2501OAhttps://www.reuters.com/article/us-amazon-com-daimler-electric-vehicles/amazon-orders-1800-mercedes-benz-electric-vans-for-european-deliveries-idUSKBN25O0TCEarly Black Friday Deals start on October 26
This year Amazon is trying to spread holiday shopping over a whole month. The Amazon Early Black Friday Deals are scheduled to start on October 26, a full month before the big day, and run until November 19. This is a total of three weeks of Amazon Early Black Friday Deals.
Some AmazonBasics products apparently dangerous
Some AmazonBasics products are getting bad reviews because they explode, melt, or burst into flames. Nevertheless, many of them are still available on Amazon.
https://www.cnbc.com/2020/08/13/amazon-is-delivering-nearly-two-thirds-of-its-own-packages.htmlhttps://edition.cnn.com/2020/09/10/business/amazonbasics-electronics-fire-safety-invs/index.htmlDevelopment of fully autonomous delivery service Amazon Scout is being accelerated
Amazon is setting up a new team to work on an autonomous delivery robot that rolls at walking pace across the sidewalk to deliver packages. The technology giant will hire new engineers at its Cambridge development center to work on Amazon Scout – its all-electric autonomous delivery service.
https://www.forbes.com/sites/laurendebter/2020/08/18/amazon-seller-fulfilled-prime-changes/#5b5ada1e7898The reinvention of retail: Change of buying behavior during COVID-19 investigated
A new report from McKinsey examines changes in consumer behavior and expectations before and during COVID-19, based on a survey of 2,500 consumers in the United States, the United Kingdom, France, and Germany. The report shows where the biggest changes in consumer behavior are occurring and how retailers can respond.
What caught our attention
Different versions can now be created and released for brand stores. This means that stores can now be prepared separately for specific events or innovations and can also be played for a limited period of time. With the new editor function, several store versions can also be edited simultaneously.
Top 5 Amazon Keywords
All the best and stay healthy,
Your Team at Remazing
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