Amazon's spectacular Q4 numbers & new AI named "Rufus"
Amazon’s quarterly figures from Q4 show a strong performance and point to the company’s continued dominance in the e-commerce market. Meta also offers advertisers a new feature to attract the attention of users and thus reach advertising targets more effectively. Additionally, Amazon is introducing “Rufus”, an AI that is intended to take customer support to a new level and offer an improved shopping experience. Keep reading to find out what this will look like in detail and to get more news.
Updates: Amazon
There is exciting news for brand stores: new KPIs are available for brands to analyze the performance of their store such as dwell time, bounce rate and new visitors to the store! These can be found under “See insights” and are also available separately for each page of the store.
News: Amazon
Amazon’s Q4: Gigantic profits
Amazon remains at the forefront of e-commerce, as the latest quarterly figures prove. The online giant recorded an impressive increase in sales and even exceeded its own forecasts.
Turnover rose by 14% to 170 billion dollars. According to forecasts, the target was around 160 to 167 billion dollars.
From 2.7 billion dollars in the Christmas quarter of 2022 to 13.2 billion dollars in the Christmas quarter of 2023 — a five-fold increase.
The cloud services business and the Black Friday promotional period, during which more than one billion products were sold, were particularly successful.
More Amazon News:
Amazon launches partnership to obtain targeted advertising data from customershttps://www.pymnts.com/amazon/2024/amazon-launches-online-ad-partnership-as-google-eliminates-tracking-cookies/
https://www.pymnts.com/amazon/2024/amazon-launches-online-ad-partnership-as-google-eliminates-tracking-cookies/Amazon wants to expand fast delivery by drone
News: E-Commerce
Meta introduces Engaged-view for advertisers
Meta is introducing a new feature that follows the trend that users tend to act only after a video has ended so as not to interrupt the viewing experience. This is particularly relevant for advertising that encourages users to make a purchase decision, for example.
Engaged-view now enables advertisers to measure conversions that take place after a video ad has been played. This can help to better analyze ad performance and optimize video ad campaigns.
In the reports, Engaged-view is counted when someone plays video ads for at least 10 seconds (or watches 97% of the video length if it is less than 10 seconds) and a conversion is achieved within a day.
More E-Commerce News:
News: AI in Online Retail
Amazon AI “Rufus” revolutionizes customer support
Amazon has launched a new AI called “Rufus” to take customer support to a new level and improve the shopper experience.
The new shopping assistant, which is trained on Amazon’s product catalog and information from the Internet, answers customer questions of all kinds, makes recommendations and facilitates product discovery.
“Rufus” was introduced in the beta phase for a small group of customers in the mobile app and is to be gradually rolled out to customers in the USA. It remains to be seen when “Rufus” will come to Europe.