Did Amazon's revenue grow again in Q1?
The announcement of Amazon’s Q1 2021 results is expected in the coming days. Most experts agree that the presented figures will be very positive: a revenue growth of up to 40% is expected. Our analysis of the final results will follow in the next News Package.
With more than 200 million Prime subscribers worldwide, Amazon has already reached a new milestone. In addition, we’re sharing with you, which new Amazon tools and services are being tested in the US.
General Updates
https://www.digitalcommerce360.com/article/amazon-prime-membership/More than 200 million Prime customers worldwide
In his annual letter to shareholders, Jeff Bezos announced in mid-April that Amazon Prime would reach 200 million members in Q1 2021. Most recently, Amazon reported in January 2020 that there were more than 150 million Prime membership customers. This translates to 33% growth in about a year. The majority of Prime customers are Americans: 73.5% of global members are from the US.
https://onlinemarketing.de/performance-marketing/amazon-sponsored-display-zielgruppen-europaSponsored Display Audiences in Europe
In Europe, too, Sponsored Display Audiences now also make it possible to select target groups in sponsored advertising on Amazon. Amazon provides ready-made audiences according to interests, lifestyle, life events, and in-market segments. In particular, awareness campaigns for new customers could be implemented well with the help of the audiences – and customers could then be accompanied throughout their entire purchase journey. Another advantage is that campaigns with sold-out products are automatically paused.
https://finance.yahoo.com/news/whats-offing-amazons-amzn-q1-130801768.html#:~:text=Amazon%20AMZN%20is%20scheduled%20to,the%20year%2Dago%20reported%20numberAmazon’s growth in Q1 2021
Amazon is expected to release its Q1 2021 results today, on April 29, with net sales expected to be between $100 billion and $106 billion – representing 33-40% year-over-year growth. We expect sales to have increased even more in Europe than in the US due to tougher corona pandemic lockdowns. In our next newsletter, we will provide an analysis of the figures.
https://www.cnbc.com/2021/04/23/amazon-tests-tool-that-lets-some-brands-contact-shoppers.htmlAmazon tests “Manage Your Customer Engagement” in the US
Amazon has begun testing its “Manage Your Customer Engagement” tool in the United States. It allows registered brands to send emails to their followers. Customers who follow the brand may be sent promotional messages about new products and deals. Amazon does not make the customer data available for sellers, but wants to provide them with aggregated data about the performance of the emails.
https://www.bloomberg.com/news/articles/2021-04-16/amazon-is-working-on-furniture-assembly-service-to-catch-wayfairWill furniture assembly be an Amazon service soon?
Amazon is testing a premium service in the U.S. that will not only deliver ordered furniture and household appliances, but also unpack them, assemble them and take them back directly if the customer is dissatisfied. The aim is presumably to position the company against competitors such as Wayfair, Best Buy and Home Depot, which already offer similar services. If the service will launch in Europe as well, Amazon would put Ikea under enormous pressure.
Alibaba makes getting started on Tmall and Taobao easier
In order to attract even more merchants to its online marketplaces Tmall and Taobao, Alibaba is reducing some entry barriers and expanding both service and advice for merchants. For example, a store can be opened with one click in less than five minutes now. The verification process has been simplified and the option of one-on-one customer support service for merchants is offered on both platforms.
What caught our attention
As of April 30, 2021, the NIS template for listing new products on Amazon will no longer be available to vendors. New items will then have to be entered via the Vendor Self-Service Catalog. According to Amazon, the VSSC offers improved and clearer product management.
Remdash: Content-Monitoring
With Remdash, you can monitor your products’ content in various ways:
Control the optimized content being live on Amazon
If content is not live, get an alert and have an automated case uploaded to Amazon
Analyze your products’ content performance at one glance with Remdash’s Retail Readiness Score
Control the matching of your products with your SEO benchmarks
Interested in Remdash? Schedule your personal product demo here!
Top 5 Amazon Keywords
In the US, a new health trend seems to be emerging around chlorophyll drops, which are supposed to stimulate the formation of new blood cells. In France, Italy and Spain, there is an increasing search for “Amazon Basics” products – is Amazon itself becoming a brand there?