Marketplace News
The Metro subsidiary Real, who was able to generate a huge revenue with its online marketplace real.de this year, is founding an international alliance with French cdiscount. eprice from Italy and emag from Romania to connect to potentially 230 million customers in Europe and form a competitor for Amazon and eBay. The IMN (International Marketplace Network) called alliance is now starting after a one year testing phase. Link
Amazon wants to launch its own supermarket chain as an alternative to its own organic brand Whole Foods in 2020. The first store is supposed to be built in Woodland Hills near Los Angeles, California. How the new chain will position itself is yet unknown, although its focus is not supposed to be organic products like Whole Foods or cashierless stores like Amazon Go. By establishing a classic supermarket chain, Amazon wants to further build its customer loyalty and mix up the multi billion dollar grocery industry, rivaling the dominant brand Walmart. Link
Sporting goods manufacturer Nike will not be selling its products on Amazons website in the future. The pilot program, which runs since 2017, will be ending now, reason being an enhanced focus on other e-commerce retail partners to build more a direct and personal connection with its customers. The declining number of big brands selling on Amazon could be explained by the rising amount of fake products and unauthorized sellers who cut prices on the marketplace. Link
This years Black Friday generated a 7.4 billion US-Dollar revenue with online purchases. The share of orders from mobile devices such as smartphones and tablets rose by 40%, with the average customer spending 168 US-Dollars. Amazon was able to increase their revenue on Black Friday by 49% compared to last year. Link