Monthly Amazon Update – September 2018
Amazon Info
Amazon launches in Turkey. Products from 15 categories are offered for customers across the country. Link
Amazon introduces ”Amazon 4-star” store in New York. Everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com. Link
Amazon flatters small dealers. Now there are company pages and categories such as “women-owned companies”, “product innovators” or “sustainable companies” available. Link
The commercial platform “Amazon Business” generated $ 10 billion in annual sales. Link
A research firm projects that Amazon will be the third-biggest ad platform in the United States and leaves Microsoft and Oath (Yahoo/AOL) behind. It trails only Google and Facebook and much of that growth is in mobile. Link
It seems that an expansion of Amazon Go is just around the corner: in the US, another 3,000 stores without cash registers are planned. Link
Exclusive interview Amazon Founder Jeff Bezos on what he plans to conquer next. Link
Marketing Essentials
See, snap, sale. Snapchat lets you take a photo of an object to buy it on Amazon. In this way, Snapchat and Amazon collaborate to compete with Instagram and Pinterest in social shopping. Link
Amazon is testing a pixel attribution to assure that its ads are more effective than its competitors. Link
At Amazon, advertising is getting more and more important. Even the Amazon packages are now becoming advertising space. Link
Voice Search
Amazon announces a large number of new Alexa devices. Link