Prime Day Date, Corona Study and more!
In recent weeks, we have intensively studied how the search behavior of customers on Amazon has changed due to the Corona crisis. We have summarized the most important insights in a study which you can find below.
In the last two weeks numerous announcements have drawn attention to Amazon:
The date for Amazon’s Prime Day 2020 has finally been fixed: on October 13th the 2-day sale event will start.
The online giant has not only announced that it will become emission-free within two decades, but will in future mark environmentally friendly products with the Climate-Pledge Friendly Label.
Amazon presented numerous new products and services at its hardware event.
General Updates
https://www.businessinsider.com/amazon-earnings-report-q2-jeff-bezos-2020-7?r=DE&IR=Thttps://www.forbes.com/sites/kirimasters/2020/08/27/amazons-2020-prime-day-is-full-of-unknowns-heres-how-brands-are-approaching-it/#2c73faff75f3https://blog.aboutamazon.com/operations/creating-more-job-opportunities-in-operationshttps://us.cnn.com/2020/09/28/cnn-underscored/amazon-prime-day-2020/index.htmlhttps://us.cnn.com/2020/09/28/cnn-underscored/amazon-prime-day-2020/index.htmlDate for Amazon’s Prime Day 2020 is set
As Amazon confirmed on September 27, Prime Day 2020 will take place on October 13 and 14. The offers will go live from midnight PST. The big sales event will take place this year with a four-month delay, yet still before Christmas, allowing customers the opportunity to take advantage of bargains for the holidays not only on Black Friday.
https://www.theverge.com/2020/9/24/21450413/amazon-echo-alexa-ring-luna-event-recap-biggest-announcementsThe 13 most important new announcements of Amazons Hardware event in autumn
Amazon’s hardware event was full of new announcements: In addition to a number of new Echo devices, Amazon also showed improvements for Alexa, including new security features. The long-awaited cloud gaming service Luna was received with surprise, as was a new ring drone that can fly autonomously through the house as a surveillance camera.
https://www.theverge.com/2020/9/29/21493094/amazon-one-palm-recognition-hand-payments-amazon-go-storeAmazon One allows payment with your palm
With “Amazon One”, the company is introducing its proprietary palm recognition technology, which will initially be used to turn ones palm into a personal credit card in the company’s physical retail stores. According to Dilip Kumar, Vice President of Amazon’s Physical Retail Business, the technology will also be used in other retail stores, stadiums or office buildings in the future.
https://www.bloomberg.com/news/features/2020-09-21/amazon-made-a-climate-promise-without-a-plan-to-cut-emissionsEmission-free in 2 decades: Amazon makes climate a top priority
Amazon wants to be emission-free in 20 years. To this end, 100,000 electric delivery vans are currently being produced which are intended to save 4 million tons of CO2 – but this is only 8 percent of Amazon’s CO2 footprint.
Amazon starts “Climate Pledge Friendly” program
Amazon launches its new Climate Pledge Friendly program to help customers discover and purchase more sustainable products. For more than 25,000 products, customers will now see the Climate Pledge Friendly label, which indicates that products have sustainability certifications. In addition, “Compact by Design” will be introduced, a new certification for products designed to reduce carbon emissions through greater efficiency and better packaging.
https://www.internetworld.de/digitaler-handel/online-handel/top-100-ranking-groessten-deutschen-online-shops-2019-2578819.htmlTop 100 Ranking: These are the largest German online stores in 2019
A joint study by EHI and Statista showed that sales in German e-commerce in the 2019 financial year rose by 11.6 percent to € 37.52 billion. This study has now produced a ranking of the top 100 online stores. The ranking is led by Amazon.de with 1st party sales of €10.49 billion. Second place is taken by Otto.de with 3.36 billion euros, and in third place is Zalando.de which generated 1.62 billion euros.
Comment: Remazing Corona-Keyword Study
In the last months we have observed how quickly search behavior and buying interests of users on Amazon can shift and change.
Especially with regard to the pandemic, search queries on Amazon have shown exciting changes. In order to capture and map these changes, we conducted a comprehensive study over six markets and 28 weeks, from the beginning of February to mid-July. In the process, the most important movements were compiled and compared to the reported new infections. For example, the amount of corona-related search terms in the top 100 in the USA was three times higher than in Germany.
While gloves were often searched for in Italy and Spain, users in Germany asked remarkably often for toilet paper (up to 50% share of the top 10 search terms).
New on the Remazing Blog
Top 5 Amazon Keywords
All the best and stay healthy,
Your Team at Remazing
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