Testing Amazon Creative Studio – what actually works?

Remazing put Amazon Creative Studio to the test

Our Art Directors tried Amazon’s new AI Creative Studio beta tool.

Here are the key takeaways:

• For smaller projects: The tool can be useful for brands with low asset needs and limited quality requirements as it allows for quick asset creation with minimal setup.

• Limited quality: For brands with higher requirements, the tools’ performance is inadequate compared to the competition and we recommend higher quality alternatives such as Midjourney, Runway or Hailuo.

• Prompt quality: The quality of the prompts has a decisive influence on the results. The better the prompts, the better the results.

• Integration advantage: The main competitive advantage lies in the integration into the Amazon Ads console, which makes the tool easier to use, even if it cannot necessarily keep up with other solutions in terms of quality.

• Amazon’s tool can be useful for beginners or short term projects. Established brands or those looking for high-quality creative assets may benefit from other, more sophisticated options.

Amazon launches low-cost store ‘Amazon Haul’ in the USA

The launch of Amazon’s low-cost store, which is specifically designed to compete with Temu and Shein, came sooner than expected.

• The US beta version of “Amazon Haul” was launched in the shopping app featuring products from the fashion, home, lifestyle, electronics and other sectors, all of which are covered by Amazon’s A-to-Z guarantee.

• From an order value of $25, delivery is free of charge; delivery times for Amazon Haul products are generally one to two weeks.

More Amazon-News:

• Amazon announces Black Friday date

• Amazon’s Virtual Holiday Shop: The new 3D shopping experience for Christmas shopping

• Amazon Q3 figures: 11% growth

News: E-Commerce

European e-commerce grows by 3%

According to the ‘European E-Commerce Report’, European e-commerce grew at an average inflation rate of 6.1% to €887 billion in 2023, 3% more than the previous year.

• There are differences between Eastern and Western Europe: Ukraine (+145%) and Bulgaria (+19%) recorded the strongest growth, while Germany experienced a decline of 9% to EUR 94 billion.

• Forecasts also indicate a more robust growth of 8% for 2024, reflecting a rebound in consumer confidence and spending across Europe.

More E-Commerce-News:

• UK online retail to achieve record sales this festive season

• Shein grows by 68% in Europe

• UK parcel deliveries to hit 1.29 bn around Christmas

AI use case: Klarna reduces annual marketing spend by 12% with AI campaigns

Swedish buy-now-pay-later company Klarna has launched almost 30 marketing campaigns this year, created entirely with generative AI.

• The campaigns, which were often linked to events such as Mother’s Day, Black Friday and back-to-school, focussed on time-consuming tasks such as creating ads for multiple markets and languages.

• In addition to marketing spend, the time to create images, including review, was reduced from six weeks to seven days.

More News on AI:

• Google’s AI-powered video creation app is now available for businesses

• Amazon offers free computing power for AI researchers to challenge Nvidia

• More than half of consumers want smarter shopping experiences

• Amazon invests $110 million in AI research at universities