AMAZON INSIGHT - El blog de Remazing

Amazon es un ecosistema dinámico que experimenta cambios constantes. Como agencia de marketing full service orientada a Amazon, para nosotros resulta esencial estar al tanto de estas transformaciones. En Remazing, no sólo estamos atentos a las últimas novedades sobre marketing para Amazon, sino que además obtenemos valiosos aprendizajes trabajando cada día para nuestros clientes. El blog de Remazing te brinda información sobre estas experiencias, cuenta historias acerca del día a día de la agencia y te mantiene informado sobre temas como SEO de Amazon.

Artículos

Monthly Amazon Update – November 2019

November was a busy month in the world of Amazon news: A new supermarket chain, a possibly huge future competitor in Europe, interesting new content features for sellers and free Amazon Vine for 6 months. Read about all this and more one click ahead!

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Monthly Amazon Update – October 2019

Amazon opens its 16th marketplace with Singapore and gains new market shares in advertising. But not everything seems to run smoothly: The group's net profit drops in Q3 and Amazon's private label brands are also expected to weaken. More about the latest developments around Amazon can be found here.

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Monthly Amazon Update – September 2019

September brought some exciting changes for Amazon advertising with the new "Sponsored Display" format. Also interesting: What is happening to Amazon Go stores? Does Amazon favor their own / more profitable products in the search algorithm? Will we see new competition around new labels soon? Read on now!

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Monthly Amazon Update – August 2019

August was the month of new features and sellers programs that could change the platform dramatically. Find out everything about Amazon SBA, StyleSnap and why we might finally know soon how Amazon Choice label products get chosen.

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Monthly Amazon Update – July 2019

In the july updates, we talk about the present and future situation of Amazon Logistics in the USA. How Amazon used Prime Day for its own market research, why July was the month of court rulings and what you need to know as a seller now can be read just a click away.

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AMAZON PRIME DAY – UN EVENTO DE COMPRAS ONLINE QUE TENDRÁ UN IMPACTO A LARGO PLAZO EN TUS PRODUCTOS

Amazon Prime Day has broken the records as one of the biggest online shopping events at all times. We brake it down what is happening during these 36 hours and how can brands benefit from the event.

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Monthly Amazon Update – June 2019

In June, new features have been rolled out for different countries and Amazons expansion doesnt stop: What are the plans for the chinese marketplace? Also find out why Amazon started blocking a number of Sellers and why you really need to check your Product's titles in our monthly updates ahead.

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Monthly Amazon Update – May 2019

Amazon continues to expand worldwide: with the rebranding of Souq, it now has a Marketplace presence in the Middle East. Regarding Advertising, Amazon has introduced negative Keywords to prevent ads from showing up in searches for specific keywords. Read up ahead for other Amazon News in May.

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Monthly Amazon Update - April 2019

Amazon has announced an increase in sales by 17% in the first quarter of 2019, which is good news for everyone who have invested into the platform as an investor or using the platform to reach end-consumers. The e-commerce giant keeps on growing with interesting new updates ahead.

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Remazing x OMR Side Event 2019: Amazon Marketing Brunch in Hamburg

Remazing is proudly hosting an official OMR Side Event this year. We will talk about how to maximize your success on Amazon together with guest speakers from Beiersdorf, Under Armour and Amazon Germany. Come join us and take part in the discussion!

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Monthly Amazon Update - March 2019

Also in March, it remains exciting in the e-commerce arena. Amazon is launching Sponsored Ads for Amazon Fresh Products in the US. Furthermore, the online retailer wins more and more product searches, but shows weaknesses in the visual search, which is particularly important for young users.

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Monthly Amazon Update - February 2019

There has been quite a few updates from Amazon on February. The main highlights of the month included the launch of Sponsored Ads in the Amazon Fresh category and a week of discounts on entertainment products and movies called a Popcorn Week. Check it out!

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Monthly Amazon Update - January 2019

Starting the year off with exciting new updates – Amazon is starting to test its automated delivery robots in the U.S. and taking advertising to a next level by sending customers test products for free. Additionally, there has been a lot of buzz about the future of Amazon SEO and our own managing director shared his opinion on the topic.

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Monthly Amazon Update - December 2018

We are sharing again our Amazon insights and keeping you up to date with the news from the years end. Amazon is re-strategizing its “CRaP” listings, developing a plan to expand its brick-and-mortar business to all US airports and what exactly is Amazon Vine program and how can you make use of it.

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“The end of Amazon SEO”: Nothing but hot air

Various online media channels have recently published upsetting news about Amazon SEO being in danger or already wiped out. Right after the news started to flow out, several of our partners and clients approached us and asked for our opinion on this situation.

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Monthly Amazon Update – November 2018

There are a lot of news in November: Amazon will gradually introduce 360° images, New York City and Virginia will become home to the new Amazon headquarters, and Apple will expand its presence on Amazon. In addition, Amazon is keeping an eye on the healthcare sector and the offline future seems to offer one thing above all: shopping experiences.

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Monthly Amazon Update – October 2018

As always, the most important news about Amazon in October 2018 are briefly summarized. This month we can observe an increasing changes from vendor to seller, booming advertising & strong growth of Amazon brands. Also, Prime members spending has rapidly increased.

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Monthly Amazon Update – September 2018

Amazon launches in Turkey, the first Amazon 4-star shop opens in New York and the retail giant continues to become an advertising platform - even the packages are now to be advertising space. Everything that is important in September, is summarized here briefly.

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Vendor vs. Seller: la gran comparativa

Cada vez hay más marcas que nos preguntan qué modelo es la mejor opción para ellos en Amazon. Por ese motivo, aquí mostramos una comparación de Amazon Vendor y Amazon Seller (FBA) y explicamos las ventajas y desventajas de ambos modelos.

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Monthly Amazon Update - August 2018

This short overview is a collection of the Amazon marketing news in August 2018 that you shouldn't miss. Amazon's rules for verified ratings have been tightened and Amazon is currently testing video advertising in the mobile search results page. Get to know the most recent and exciting news here.

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5 Answers to the new Amazon Attribution Beta

Amazon introduced the new Amazon Attribution Beta this week. Hannes Detjen, managing director at Remazing, has been interviewed by OMR on this topic and will discuss it in more detail in this post.

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Monthly Amazon Update – July 2018

In July 2018, a lot is happening around the marketplace giant: Amazon announces record profits and the new A + Premium Content has been launched. In addition, Amazon is buying Google’s Product Listing Ads again and has to deal with technical issues during Prime Day. Here are the most exciting developments at a glance.

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Monthly Amazon Update - June 2018

This short overview covers the most interesting Amazon updates in June 2018. From the purchase of the online pharmacy PillPack by Amazon US to the latest developments in video shopping and the launch of an exciting vendor program: it´s worth reading.

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Monthly Amazon Marketing Update – May 2018

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.

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Monthly Amazon Marketing Update – April 2018

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.

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Amazon Marketing: Factores fundamentales para el éxito

Amazon es la plataforma de comercio electrónico más importante de Europa y América del Norte. En 2016, el gigante del comercio electrónico generó $ 136 mil millones en ventas netas en todo el mundo. Hay una gran cantidad de beneficios para las empresas que buscan vender sus productos en Amazon, además de contar con sus propias tiendas online y físicas. La oportunidad de alcanzar a una gran parte de los compradores online y de aumentar las ventas en forma relativamente rápida son sólo dos de los aspectos que hacen a Amazon un canal atractivo de comercialización. Pero, ¿cómo pueden las empresas lograr ventajas competitivas y aumentar sus ventas en Amazon?

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