Ad-free subscriptions for Meta and Amazon
After Meta introduced an ad-free, paid subscription, Amazon is now following suit with its Prime programme — is that profitable? We also take a look at the consumer report from AliExpress, which tells us a lot about consumer behaviour in EU countries. And: OpenAI launches ChatGPT Team for companies.
News: Amazon
Advertising on Prime Video: 5 billion dollars in revenue expected
Amazon has already announced the placement of advertising on Prime Video. Now there are initial estimates of how lucrative this is likely to be.
Amazon is expected to sell $3 billion in video advertising this year and earn an additional $1.8 billion from Prime subscribers who pay the fee to avoid advertising.
An estimated 70% of Prime subscribers will choose to watch ads instead of paying the fee.
Advertising will launch in North America on January 29 and internationally on February 5.
More Amazon News:
News: E-Commerce
New insights into shopping behavior in EU countries
A consumer report from AliExpress reveals new insights regarding the European e-commerce market and consumer behavior.
AliExpress surveyed over 4,000 shoppers about their online shopping habits in France, Germany, Spain and the UK towards the end of 2023.
50% of consumers have used an online marketplace in the last 3 months.
Social commerce is most popular among 16-24-year-olds (26%), compared to 55-year-olds (8%) who prefer to visit retailers’ websites directly.
More E-Commerce News:
News: AI in Online Retail
Amazon uses AI to help customers find the right outfit
In the fight against the large number of returns in the fashion segment, Amazon is now supported by AI. In addition to an algorithm that recommends the right size in real time, there is:
A rating highlight that is based on the recommended size and takes common themes in the ratings into account.
Optimized size charts to improve their accuracy and show relevant information in an appealing way.
Fit insights for brands and distributors to understand fitting issues and improve sizing communication.