Amazon Ads introduces sponsored placements in Rufus AI
Amazon sellers can now rate the support. The US safety authority is also calling for an investigation into product safety at Temu and Shein. And: Amazon Ads is now integrating Sponsored Ads into the Rufus AI. Find out what this looks like and more below.
Updates: Amazon
Testing: Gallery images in the search results
Last weekend Amazon did a test on mobile search results, and it was possible to scroll through the images of each product to view the gallery images.
It remains to be seen if this feature will become official but it would be a nice way to put even more focus on product images during the search process.
News: Amazon
Amazon sellers can now rate the support
In a message on Seller Central, Amazon has asked its US sellers to rate support team members in the future.
After each email interaction, sellers can rate their satisfaction, even if a case has yet to be closed.
The new feedback system is supposed to be based on sellers’ wishes, but initial reactions show scepticism.
More Amazon-News:
News: E-Commerce
US safety agency calls for investigation of Shein and Temu
The US Consumer Product Safety Commission (CPSC) is considering an investigation into Shein and Temu due to concerns about the safety of their products and their compliance with certain regulations.
According to the Reuters news agency, two senior agency officials wrote an open letter calling for a review of the two companies’ compliance with safety regulations.
Journalists from The Information allegedly found ‘deadly products for babies and toddlers’ on the two platforms a fortnight ago.
More E-Commerce-News:
News: AI in Online Retail
Amazon Ads introduces sponsored placements in Rufus AI
Sponsored Ads could soon appear in placements in connection with Rufus.
Rufus can generate accompanying text for ads based on the context of the customer’s conversation with the AI.
This feature will initially be rolled out in the United States. Campaign reports do not currently include specific metrics for Rufus-related placements.