Amazon Prime Day breaks records!
Amazon Prime Day has once again broken records: In the US, sales figures were even higher than last year. And: TikTok Shop wants to launch in Europe, starting with Spain and Ireland. Amazon is also stepping up its investment in AI development again. Find out what this looks like and more below.
News: Amazon
Amazon Prime Day achieves record sales in the USA
Amazon Prime Day has set a new sales record in the USA and boosted the online shopping business.
According to Adobe Analytics, online sales in the USA reached 14.2 billion US dollars during the 48-hour Prime Day event, an increase of 11% compared to the previous year.
This success underlines the importance of Prime Day as a sales platform and the need for retailers to offer attractive deals to capitalise on this major shopping event.
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News: E-Commerce
TikTok Shop launches in Spain and Ireland
TikTok is expanding its e-commerce business and plans to launch TikTok Shop in Spain and Ireland.
Following successful pilot projects in Asia, the UK and the US, TikTok Shop will now be launched in Spain and Ireland to support the growing e-commerce business.
The expansion in Europe will enable companies and influencers to sell their products directly via the app and tap into new revenue streams.
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News: AI in Online Retail
Amazon strengthens AI development
Amazon has hired key staff from AI startup Adept and licensed its technology to strengthen its position in the AI space.
By licensing Adept’s advanced AI models and data sets, Amazon can significantly improve its own AI capabilities.
Strategic reinforcement: The acquisition of Adept executives brings additional expertise and innovation to Amazon’s AI development.