Amazon reveals Prime Day 2024 Date
In order to defend its market position against cheaper Chinese competitors such as Shein and Temu, Amazon is now announcing the introduction of low-cost offers. A recent analysis shows: Google favours online marketplaces in shopping search queries. And: Amazon’s AI tools for sellers are now available in Germany, France, Italy, Spain and the United Kingdom.
Updates: Amazon
We spotted a new basket button next to products on the SERP of the Amazon mobile App and mobile browser.
News: Amazon
Amazon now a direct competitor to Temu and Shein
Amazon is planning to launch a new low-cost offering to compete directly with Temu and Shein.
At a closed event for sellers in China, plans were unveiled for a new low-cost storefront offering clothing, household goods and other items at low prices.
Apparently, the company plans to start shipping non-branded products directly from China to the US in autumn, with delivery times of 9-11 days.
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News: E-Commerce
Google favours e-commerce
A recent analysis shows that Google is increasingly favouring user-generated content and e-commerce websites in search results, which has an impact on the visibility of review sites.
E-Commerce websites and platforms with user-generated content appear more frequently at the top of shopping search queries. For example, when searching for “laptops”, the first ten links lead to online retailers.
Product review and affiliate marketing sites, on the other hand, clearly lose visibility.
More E-Commerce News:
News: AI in Online Retail
Amazon expands AI tools for sales partners in Europe
Amazon now offers generative AI tools for sellers in Germany, France, Italy, Spain and the United Kingdom. These tools make it much easier to create and enrich product listings.
With generative AI, product titles, descriptions, and augmented reality visualisations can be created efficiently, optimising sales processes.
A survey of 500 German SMEs in May 2024 found that AI has a positive impact on companies by saving time and increasing efficiency (78%), improving content (74%), increasing profitability (69%), improving customer service (69%) and opening up international markets (67%).