Amazon turns 30 years old!
There’s reason to celebrate: Amazon has turned 30 and we’re looking back at the company’s evolution from bookseller to tech giant. Everyone is in Prime Day fever, so it’s no surprise that TikTok is announcing its own deals a week before Prime Day. And: Toys “R” Us has created the first brand film with OpenAI’s text-to-video tool.
News: Amazon
Amazon celebrates its 30th birthday
To mark Amazon’s 30th anniversary, we take a look at how the company has transformed itself from a bookseller to a technology giant.
The company was founded by Jeff Bezos in Seattle in 1994 and went public in 1997. Initially, it only offered books, followed by music and videos. Amazon then entered the international market in 1998.
Amazon soon became an all-rounder, a marketplace that offers a wide range of products in various countries and continues to expand.
Amazon has transformed itself through the use of AI and cloud technologies and now offers a variety of services that go far beyond the sale of books.
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News: E-Commerce
TikTok takes on Amazon Prime Day
TikTok plans to outshine Amazon Prime Day in the US with its own sales event a week earlier.
TikTok is aiming to grab customers’ attention by bringing forward its “Deals For You Days” sales promotion before Amazon Prime Day begins.
The promotion launched on 9 July and will include a series of live events featuring users’ ‘favourite brands’.
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News: AI in Online Retail
Toys “R” Us creates the world’s first brand film with AI “Sora”
Toys “R” Us demonstrates the potential of artificial intelligence in the film industry with a brand film created almost entirely with OpenAI’s new text-to-video tool Sora.
The 66-second commercial, believed to be the first brand film created with Sora, tells the story of young Toys “R” Us founder Charles Lazarus and his vision.
Sora by OpenAI can create short videos with realistic scenes and multiple characters generated from text instructions.