Do you know Amazons new AI-powered video generator for ads?
News: Amazon
Amazon launches new visual search and shopping features
Amazon saw a 70% increase in visual searches worldwide last year and is now introducing five new image-based search features to its mobile shopping app.
When searching for an item with a visual description, Amazon will display image suggestions as customers type and they can choose the image that best describes what they are looking for. It is also possible to add text to images on Amazon Lens to specify brand, colour, material, or desired dimensions.
‘More like this’ on each product image in the Amazon search results helps find similar products and product videos are now also displayed within the search results.
In addition, after uploading an image to Amazon Lens, customers can draw a circle around the item they are interested in and search for it specifically.
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News: E-Commerce
Online grocery shopping remains popular even after the pandemic
Even long after the pandemic lockdowns, online grocery shopping remains an integral part of many consumers’ everyday lives. The flexibility and convenience offered by online shopping platforms have cemented the trend in the long term.
According to studies, many consumers prefer buying groceries online because of convenience and time saving.
Online grocery shopping was more likely among several demographic groups, including people aged 15 to 24, women, people with a spouse or partner present, and households with children under 18.
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News: AI in Online Retail
Meta enables companies to create chatbots with advertising
Meta has announced the expansion of its AI-powered business chatbots. The announcement, made at the Meta Connect 2024 developer conference, introduces a new dimension to the company’s click-to-message adverts.
According to Meta, businesses can now set up chatbots embedded in ads to talk to customers, offer support, and facilitate orders.
Meta claims that AI-powered ads have increased click-through rates. In this respect, more than one million advertisers are already using the AI ad tool, with 15 million ads created using the tools in the past month.