Do you know 'Amelia' from Amazon? Hint: She's not a person...

A+ Cross-selling tables now automatically with images

Amazon seems to be testing a great update for A+ Basic cross-selling tables: when adding the ASINs, the MAIN gallery image now automatically appears, similarly to Brand Stories.

Three clicks to international success: Amazon launches Export Central

Amazon has launched ‘Export Central’, enabling sellers to export their products to 39 European countries, including those without their own Amazon marketplace, in just three clicks.

• There is no need to duplicate listings or create new accounts.

• Sellers who sell via Fulfilment by Amazon participate automatically. According to Amazon, participants see an average increase in sales of up to 10%.

More Amazon-News:

• Amazon Prime Big Deal Days 2024 to take place on the 8th and 9th October

• USA: New Amazon Brand “Amazon Saver”

• Amazon lowers FBA fees for small oversized products

• South Africa: Takealot more popular than Amazon

Leading marketplaces: Amazon stronger than Temu

According to SimiliarWeb, Amazon tops the list of the most visited marketplaces worldwide, directly followed by Temu.

• In third place is eBay, followed by Aliexpress which is in fourth place

• Temu has made it to second place, but according to an analysis by Bank of America, the number of daily active users in the USA is already declining.

More E-Commerce-News:

• Consumers demand personalised shopping experiences

• Discover a product on TikTok: 45% of users continue to search for more information

• Asos charges new delivery fee in case of excessive returns

Amazon launches AI ‘Amelia’ for sellers

According to the news agency Reuters, Amazon is introducing a new AI called ‘Amelia’ to support retailers with sales metrics, inventory management, and product promotion.

• Amelia is said to be the ‘personalised expert for selling on Amazon’.

• The AI should provide immediate answers to general business questions and be able to solve problems such as delivery delays independently in the future.

More News on AI:

• Tesco plans to use AI to personalise shopping behaviour

• Google expands AI-supported virtual try-on tool

We’re excited to share that we have been shortlisted for the Amazon Ads Partner Awards 2024 in the “Beyond the Funnel Innovation” category for EMEA!

By leveraging the Amazon Marketing Cloud (AMC), we’ve developed a full-funnel strategy that goes beyond the usual tactics—and the results have been amazing!