These are the new ad formats for Prime Video
Amazon announces new advertising formats for Prime Video Ads. Shein also wants to expand into other product areas and is even beginning to target major brands. Finally, we’ll also take a look at how AI technology has found its way into offline retail. Find out what this looks like and more below.
Updates: Amazon
We have discovered a new feature under the ‘Insights’ section of a Brand Store: The Brand Store Quality Rating. Brand Stores are rated as either “low”, “medium”, or “high” quality based on a number of metrics and recommendations. The rating and additional recommendations from Amazon can be viewed to improve the relative quality of the store.
News: Amazon
New ad formats for Prime Video
Amazon recently introduced new formats for ads on Prime Video.
Image carousels: Customers can browse and buy multiple related products on Amazon during ad breaks.
Interactive pause ads: When viewers press pause, they see a transparent ad with brand messages and images, as well as an overlay with ‘Add to basket’ and ‘Learn more’. Customers can purchase the product, receive further information by email, and continue the stream at any time.
Interactive trivia adverts: Customers are entertained with facts about a brand and can add a product to their basket, request information by email, and claim rewards such as Amazon shopping credits.
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News: E-Commerce
Shein wants to expand its portfolio and attract more well-known brands
Shein, the global fast fashion giant, is planning to expand into new business areas , including skincare, dental care, and toys. Here are the important details:
Shein is looking to diversify its product offering by expanding into categories such as skincare products, dental care items and toys for children.
The company says it will endeavour to bring well-known brands to the marketplace to further cement customer trust.
More E-Commerce News:
News: AI in Online Retail
AI now also in offline retail
US Retail chain Sam’s Club has announced that it will be using artificial intelligence to verify receipts in its shops. Here are the key points:
Sam’s Club uses AI technology to automatically verify receipts from customers and ensure that all products have been correctly accounted for.
More than half of customers have used the option in shops where the technology is available, allowing members to leave stores 23% faster.