Amazon owns almost half of German e-commerce: In 2017, amazon.de marketplace had a 25% and amazon.de a 21% share of total e-commerce sales.
Amazon increases sales in first quarter by 42%: Sales in Q1 at USD 51 billion with USD 1.63 billion in profit. But increase in e-commerce „only“ at 13%.
Number of orders per customers in 2017 twice as high as 5 years ago: Amazon customers ordered 41 times on average in 2017. Prime members even ordered 61 times in 2017 compared to 27 in 2013.
More than half of the units sold on Amazon worldwide from third-party sellers:
In his letter to shareholders, Jeff Bezos was quite transparent and revealed this interesting fact. The marketplace is of huge importance for Amazon.
Amazon now sells more than 70 of its own private-label brands: Since the start of 2017, Amazon has gone on a private-label rampage, releasing at least 60 of its own brands.
Amazon Marketing Essentials
These three factors play a role for the „Amazon’s Choice“ badge:
Apparently percentages vary, as you can see in the examples below.
Amazon Ad Platform
Big brands drive Amazon’s ad business: Of the top-ten brands with the greatest ownership of Amazon ads, traditional brands account for 76% of Headline Search Ads and 63% of Sponsored Product ads.
Amazon's advertising play pays off with $2 billion in the first quarter: Amazon more than doubled its advertising revenue, demonstrating that the e-commerce giant is making an aggressive shift into programmatic digital ad technology.
Echo Kids launched in the US: Now Alexa is a kid-friendly DJ, comedian, and storyteller — and she’s always getting smarter. Just ask and Alexa will play music, answer questions, read stories, tell jokes, and more — all with younger ears in mind.
In the US and Canada, customers can now send voice messages to every Echo device within one household: "Dinner's ready!" is about as common an exclamation as you'll hear in the average family household. Now, families that use Alexa devices won't need to shout because a new "Announcements" feature will let you ask Alexa to spread the word to every Echo device under your roof.
The articles of this blog only show a small part of our Amazon marketing experience.
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