This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum. If you want to learn more, follow the links we provide in each paragraph or just get in touch.
Amazon backs out of Google Shopping and no longer places ads on the Google platform.
Link (German)
Amazon will introduce an “Indie Beauty Shop” within its Marketplace.
Link
For Sellers: Amazon is launching a new app store with tools to complement SellerCentral. The tools are written using the Marketplace API.
Link
Amazon introduces the new “Amazon Influencer Program”.
Link
Good news: In 2019 it is getting harder for Chinese Sellers on Amazon because of changes in liability.
Link (German)
Amazon Marketing Essentials
Being Out-of-Stock is better than a price hike for your Amazon product ranking.
Link
Interesting way to make use of promotions (See image 2).
Link (German)
Ad Platform
Amazon introduces Sponsored Products Ad Retargeting.
Link #1 | Link #2
Voice Search
Voice Search helps vendors to emotionally bond with the customers.
Link
A handbook for applied voice execution.
Link [PDF]
Other Marketplaces
The Otto marketplace entices customers and business partners with high standards and the promise of fairness.
Link (German)
The articles of this blog only show a small part of our Amazon marketing experience.
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