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Translate the slogans in your Amazon Sponsored Brands campaigns
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You probably have already noticed that it is now finally possible to edit your Sponsored Brands campaigns in the Amazon Advertising console. You can now switch images in your creative, change the products you promote and also re-work the slogan.
However, there is also another nice update: You can now translate your Sponsored Brands slogans into a secondary language of the respective marketplace (for amazon.de the secondary language is English). You can translate the text under the “Creative” tab within your SB campaigns. Amazon has to confirm it, which can take up to 24h.
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The translation feature is currently available for the following languages and regions: Spanish in United States, French in Canada, English in Germany, English and Simplified Chinese in Japan, and Hindi in India.
However, this is still a super nice update, especially as there are many international people using Amazon Germany for their purchases. Now you are able to target your new campaigns to a larger audience.
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