Amazon goes Social Media

Updates: Amazon Marketplaces

For all those who want to carry out testing on Amazon: Brand Story Testing has recently been added to the list of options. We have observed the new feature in Amazon Vendor Central and are currently testing how well it works.

News: Amazon

Amazon’s partnership with Facebook and Instagram

In our last newsletter, we reported on the new paid subscription for the ad-free use of Instagram and Facebook. A collaboration with Amazon now makes it possible to optimise the use of ads or share data for ad targeting.

• Amazon and Facebook or Instagram accounts can be linked so that products from advertisements can be purchased directly from Amazon without leaving the app.
• The feature currently only appears to be available in the USA.

More Amazon News:

• From 2024: Buy cars on Amazon.com
• Amazon and Walmart change fulfilment strategies
• Amazon adverts soon on Snapchat

News: E-Commerce

eBay presents new payment option

According to ChannelX, eBay has activated its new “Best Offer Immediate Payment” solution in the USA. If a buyer submits a “best offer,” the seller is paid when the proposal is accepted.

• Previously, the seller had to wait until the buyer decided to pay, which could not only take a few days, but in some cases could also lead to the purchase being cancelled.
• Now that the “Buy Now” option has been commonplace for years, eBay has been experimenting with it in normal auctions in the States this summer with a select group of buyers.

More E-Commerce News:

• TikTok strengthens its e-commerce presence in the USA

News: AI in Online Retail

Amazon is building AI to compete with OpenAI and Google

• The model will apparently be created with an incredible two trillion parameters. OpenAI’s GPT-4, on the other hand, “only” has around one trillion parameters.
• Having its own LLM could increase the attractiveness of Amazon’s offerings, especially for Amazon Web Services (AWS).
• Amazon is aiming to meet the growing demand for advanced AI technologies.

More AI News:

• ChatGPT: Customised chatbots soon possible
• Google Performance Max optimises ads with AI
• Alibaba wants to become an “open tech platform”

Did You Know?

Source: Remazing Amazon Shopper Report 2022, Remazing & Appinio