Amazon reveals Prime Day 2024 Date

Updates: Amazon

We spotted a new basket button next to products on the SERP of the Amazon mobile App and mobile browser.

News: Amazon

Amazon now a direct competitor to Temu and Shein

Amazon is planning to launch a new low-cost offering to compete directly with Temu and Shein.

• At a closed event for sellers in China, plans were unveiled for a new low-cost storefront offering clothing, household goods and other items at low prices.
• Apparently, the company plans to start shipping non-branded products directly from China to the US in autumn, with delivery times of 9-11 days.

More Amazon News:

• Prime Day 2024: Amazon reveals the date
• Amazon UK increases free delivery limit
• Product safety: Amazon retailers are subject to these obligations
• Amazon introduces new B2B functions
• Amazon’s AI-based advertising solution does not need cookies

News: E-Commerce

Google favors e-commerce

A recent analysis shows that Google is increasingly favoring user-generated content and e-commerce websites in search results, which has an impact on the visibility of review sites.

• E-Commerce websites and platforms with user-generated content appear more frequently at the top of shopping search queries. For example, when searching for “laptops”, the first ten links lead to online retailers.
• Product review and affiliate marketing sites, on the other hand, clearly lose visibility.

More E-Commerce News:

• Interacting with customers is the key to success
• 60 % of US online shoppers pay attention to the price

News: AI in Online Retail

Amazon expands AI tools for sales partners in Europe

Amazon now offers generative AI tools for sellers in Germany, France, Italy, Spain and the United Kingdom. These tools make it much easier to create and enrich product listings.

• With generative AI, product titles, descriptions, and augmented reality visualizations can be created efficiently, optimizing sales processes.
• A survey of 500 German SMEs in May 2024 found that AI has a positive impact on companies by saving time and increasing efficiency (78%), improving content (74%), increasing profitability (69%), improving customer service (69%) and opening up international markets (67%).

More AI News:

• Consumers find: AI enriches their shopping experience
• Google optimizes shipping routes with AI
• Google launches Accelerate with Google for advertisers

Did You Know?

Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio