Amazon turns 30 years old!

News: Amazon

Amazon celebrates its 30th birthday

To mark Amazon’s 30th anniversary, we take a look at how the company has transformed itself from a bookseller to a technology giant.

• The company was founded by Jeff Bezos in Seattle in 1994 and went public in 1997. Initially, it only offered books, followed by music and videos. Amazon then entered the international market in 1998.
• Amazon soon became an all-rounder, a marketplace that offers a wide range of products in various countries and continues to expand.
• Amazon has transformed itself through the use of AI and cloud technologies and now offers a variety of services that go far beyond the sale of books.

More Amazon-News:

• 63 % of British consumers start their Christmas shopping in July
• Fire-TV-Devices: New advertising option via the screen saver
• Amazon expands ad offer for non-Amazon sellers
• Amazon reduces its CO2 footprint by 3%

News: E-Commerce

TikTok takes on Amazon Prime Day

TikTok plans to outshine Amazon Prime Day in the US with its own sales event a week earlier.

• TikTok is aiming to grab customers’ attention by bringing forward its “Deals For You Days” sales promotion before Amazon Prime Day begins.
• The promotion launched on 9 July and will include a series of live events featuring users’ ‘favorite brands’.

More E-Commerce-News:

• Survey: 84% of shoppers have issues with search filters 
• Is Generation Z reshaping the online shopping experience?
• Inflation is changing the habits of online shoppers

News: AI in Online Retail

Toys “R” Us creates the world’s first brand film with AI “Sora”

Toys “R” Us demonstrates the potential of artificial intelligence in the film industry with a brand film created almost entirely with OpenAI’s new text-to-video tool Sora.

• The 66-second commercial, believed to be the first brand film created with Sora, tells the story of young Toys “R” Us founder Charles Lazarus and his vision.
• Sora by OpenAI can create short videos with realistic scenes and multiple characters generated from text instructions.

More News on AI:

• Amazon’s Rufus: What do customers ask the AI shopping assistant?
• Is AI the secret weapon for satisfied customers?
• Mango launches its first AI advertising campaign

Did you know?

(Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio)