Out now: The Remazing Amazon Shopper Report!

The Remazing Amazon Shopper Report 2024

We are delighted to present this year’s Remazing Amazon Shopper Report!

• In collaboration with the market research institute Appinio, Remazing has been conducting a nationally representative survey of 1,000 people in Germany, the UK, France, Italy, Spain and the USA every year since 2022.
• The participants, aged between 16 and 65, provided us with insights into their buying behavior. The study sheds light on how consumer trends affect budget awareness and purchasing habits.

News: Amazon

Amazon Lens: visual product search made easy

Amazon has integrated ‘Amazon Lens’, a visual search tool into its shopping app that allows customers to discover exact matches and similar items by uploading an image, taking a photo or scanning a barcode.

• Customers can take a photo of a desired product or upload an existing image to find similar items on Amazon.
• By scanning a barcode with Amazon Lens, users can go directly to the corresponding product on Amazon to compare prices or reorder items.

More Amazon-News:

• Independent study: Amazon is the cheapest retailer in the USA
• Amazon Prime: low upfront price for medical treatment

News: E-Commerce

Google Lens becomes a shopping assistant

Google has introduced a new feature for Google Lens that allows users to get detailed product information, price comparisons and availability from online sources when shopping in physical shops.

• By taking a photo of a product with Google Lens, users can instantly see reviews, prices and similar items. The function also shows whether a product is available in the current shop and enables price comparisons with other providers.
• In addition to this innovation, the company is launching new shopping functions for Maps and adding further Google Pay functions ahead of the Christmas season.

More E-Commerce-News:

• UK: TikTok Shops sales grow by 93 %
• Temu and Shein occupy search terms of the competition
• Great Britain’s returns rate increases by 3 %
• 10 % of all gifts this season in the UK are second-hand
• Complex launches its own online marketplace

News: AI in Online Retail

Alibaba launches AI search engine for retailers

Chinese e-commerce giant Alibaba has launched the AI-based search engine ‘Accio’, which can be used by small businesses in Europe and North and South America to purchase goods.

• Initial tests have shown that the purchase intent of companies using the new tool is 40% higher than with conventional search engines, according to Alibaba.
• Demos reviewed by CNBC reveal that businesses can find wholesale products – including an analysis of their popularity with consumers and projected profit – with a few simple text or image inputs.

More News on AI:

• TikTok launches AI tool for all advertisers
• WTO report: how AI may shape the future of international trade

Did you know?

(Source: Remazing Amazon Shopper Report 2024 by Remazing & Appinio)