GPSR compliance on Amazon: Everything EU sellers need to know about the Product Safety Regulation

Why GPSR is Important on Amazon

The new EU General Product Safety Regulation (GPSR) has been in force since December 13 2024, introducing extensive obligations for manufacturers, retailers, and importers of consumer products selling on the EU market. It aims to enhance consumer protection and make products sold in the EU safer. For Amazon sellers and vendors, this specifically means providing detailed product safety information, from safety images to manufacturer details.

But don’t worry – it sounds more complicated than it actually is. With Remdash, you can not only meet these new requirements seamlessly but also manage them efficiently.

What is GPSR, and How Does it Affect Amazon Sellers?

The General Product Safety Regulation (GPSR) dictates that consumer products sold in the EU must be safe under all reasonably foreseeable conditions. For Amazon sellers, this means:

• Providing product identification, including manufacturer and importer details, and address information.
• Uploading safety images, warnings, or security notices in Seller Central or Vendor Central.
• Complying with strict documentation requirements.

This can be particularly challenging for retailers listing products on Amazon, as the platform enforces rigorous compliance checks for all products sold. Failure to meet GPSR requirements could result in product suspensions or account restrictions.

Step-by-Step Guide: Uploading GPSR Information to Seller Central or Vendor Central

1. Preparing Your Data

Before starting the upload process, ensure that all required compliance information is ready:

• Safety images: Use image codes PS01 to PS06 (e.g., for warnings or pictograms).
• Manufacturer details: Include the name, address, and contact information.
• Responsible person: If the manufacturer is outside the EU, a responsible person within the EU must be designated.

2. Uploading Data in Seller Central

In Seller Central, you can review and update warning and safety information under the “Account Health” section, specifically under “Policy Compliance.” Each ASIN with missing GPSR data will be flagged for action.

You can also use the spreadsheet to upload in bulk, simply follow the steps below:

Log in to Seller Central

• Navigate to Catalogue > Add Products via Upload.
• Select the Download Spreadsheet tab.
• Choose “List products that are not currently in Amazon’s catalogue,” even if your products are already listed.
• Select the product type and store language. Deactivate remaining stores.
• Activate the beta version of the template if prompted and click Generate Spreadsheet to download the Excel file.

Preparing the Spreadsheet

• Open the downloaded Excel file and enable editing.
• Find the Safety and Compliance section (highlighted in purple).
• Ensure all necessary columns are visible (unhide hidden columns if needed).
• Fill in the following fields:
  • SKU
  • Product Type
  • Compliance Media (image/document URLs)
• Save the file locally.

Uploading the Spreadsheet

• Return to Catalogue > Add Products via Upload.
• Choose the Upload Your Spreadsheet tab.
• Drag and drop the file or browse to upload it.
• Wait for the automatic validation process to complete.

Fixing Errors
If validation fails, apply the suggested corrections and re-upload the file.

Confirming the Upload

• Navigate to Manage All Inventory, locate the ASIN, and click Edit Listing.
• Navigate to Safety and Compliance > Compliance Media.
• Verify the document link appears under Source Location.

This process must be repeated for each EU store. Images, on the other hand, are most easily uploaded using the Image Manager or Bulk Upload with the image code PS01 to PS0X.

3. Uploading Data in Vendor Central

In Vendor Central, affected products and their compliance requirements are listed under Items > Manage Product Compliance. Safety information and documents can be uploaded for each ASIN here.

4. Uploading Images

For both Amazon Sellers and Vendors, the easiest way to upload safety images is to use image codes such as PS01. This ensures these images appear under the Safety Information section, not in the product gallery. Use either the Image Manager, bulk uploads, or vendor support cases for this purpose.

Challenges in GPSR Compliance

Many Amazon sellers face common difficulties when implementing GPSR requirements:

• Time-consuming processes: For large product catalogues, manual updating of data is not time-effective. 
• Lack of transparency: Tracking all safety data is often difficult.
• Consequences of non-compliance: Restrictions on Amazon can result in a loss of sales.
• Slow uploads: Uploaded information doesn’t always go live immediately, requiring constant monitoring.

An efficient monitoring and management tool like Remdash can make a crucial difference.

How Remdash Helps You Meet GPSR Requirements

Remdash is specifically designed to help Amazon sellers and vendors handle product data and safety requirements seamlessly. Here’s how it supports GPSR compliance:

1. Automated Upload of Safety Images

With our image upload, security images can be uploaded easily with the standardised codes (PS01-PS06) via case or bulk upload. The database also allows subsequent monitoring, allowing you to check the success of the upload.

2. Monitoring Product Information

Remdash offers three key GPSR monitoring metrics under Safety/Product Resources, enabling you to track:

• Product Safety Images
• Manufacturer Information
• Responsible Person

For images, the target/actual comparison feature can also be used to check whether the desired images are live on the product detail pages rather than images automatically generated by Amazon, which may not display the product appropriately.

3. Immediate Action on Blocked ASINs

The tool uses notifications to warn you of any issues, for instance, if an ASIN is not found, indicating a possible penalty by Amazon for non-compliant listings. This allows you to react quickly and rectify the problem before significant revenue is lost.

Proactive GPSR Compliance as a Competitive Advantage

GPSR compliance isn’t just a legal requirement, it’s also an opportunity. It signals professionalism and builds customer trust in your brand. With tools like Remdash, you can efficiently meet new requirements, optimise workflows, and focus on growing your Amazon business!

Take this opportunity to improve your processes and offer the safety and transparency your customers expect on Amazon. Book a demo to explore how Remdash can help you manage your GPSR compliance effortlessly and unlock your business’s full potential.