International Amazon Shopper Report 2022.
In July 2022, with the support of Appinio, we surveyed 1,000 people in Germany, Great Britain, France, Italy, Spain and the USA on the following topics:
  • Online-Shopping & Amazon
  • Buying behaviour on Amazon
  • Amazon as a product search engine
  • Amazon Advertising
What's Inside.
Key Insights.

98% of consumers in the EU5 and the U.S. have heard of Amazon, and 89% have placed an order there at least once.

The most frequently-cited advantages of Amazon were mentioned in the same order by all nationalities and are fast delivery and product selection.

95% of consumers have a positive image of Amazon, with the Italians (98%) being the most positive and the Germans (90%) being the most critical about the company.

Most Amazon customers believe that it would be significantly easier to go without alcohol for a year than to go without Amazon.

64% of British and Spanish Amazon customers say they buy (almost) everything on the online marketplace, while 66% of French shoppers only use the platform if they can’t get the products anywhere else.

66% of consumers start their search for products of all categories on Amazon rather than on Google or other search engines. Italians lead the way here with 74% using Amazon as their primary search engine, while in France “only” 61% do so.

About Remazing.
Remazing is a leading international provider of services and software solutions for brands on Amazon and other online marketplaces. As a global partner of industry leaders such as Henkel, Beiersdorf and Under Armour, we help brand companies to write their own success stories in all relevant markets.
Our team of over 100 e-commerce experts develops locally adapted strategies and ensures the implementation of content optimisation, advertising campaigns and monitoring using our Remdash software solution. In 2021, we received the "E-Commerce Germany Award" and the "Best Retail Cases Award".
About Appinio.
Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.
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