- Online-Shopping & Amazon
- Buying behaviour on Amazon
- Amazon as a product search engine
- Amazon Advertising
98% of consumers in the EU5 and the U.S. have heard of Amazon, and 89% have placed an order there at least once.
The most frequently-cited advantages of Amazon were mentioned in the same order by all nationalities and are fast delivery and product selection.
95% of consumers have a positive image of Amazon, with the Italians (98%) being the most positive and the Germans (90%) being the most critical about the company.
Most Amazon customers believe that it would be significantly easier to go without alcohol for a year than to go without Amazon.
64% of British and Spanish Amazon customers say they buy (almost) everything on the online marketplace, while 66% of French shoppers only use the platform if they can’t get the products anywhere else.
66% of consumers start their search for products of all categories on Amazon rather than on Google or other search engines. Italians lead the way here with 74% using Amazon as their primary search engine, while in France “only” 61% do so.