Amazon Shopper Report 2022.
In July 2022, with the support of Appinio, we surveyed 1,000 people in Germany, Great Britain, France, Italy, Spain and the USA on the following topics:
  • Online-Shopping & Amazon
  • Buying behavior on Amazon
  • Amazon as a product search engine
  • Amazon Advertising
What's inside.
Key Insights.

86% of US-Americans have ordered from Amazon at least once.

The most frequently cited advantages of Amazon are its fast delivery and the product selection – both are even rated as more important than price.

96% of American online shoppers have a positive image of Amazon.

According to many US Amazon customers, it would be significantly easier to go without alcohol for a year than to forego Amazon! The platform is seemingly just as popular as candy or social media.

62% of American Amazon customers surveyed said they buy (almost) everything on the online marketplace.

63% of shoppers start their search for products of all categories on Amazon rather than on Google or other search engines.

About Remazing.
Remazing is a leading international provider of services and software solutions for brands on Amazon and other online marketplaces. As a global partner of industry leaders such as Henkel, Beiersdorf and Under Armour, we help brand companies to write their own success stories in all relevant markets.
Our team of over 100 e-commerce experts develops locally adapted strategies and ensures the implementation of content optimisation, advertising campaigns and monitoring using our Remdash software solution. In 2021, we received the "E-Commerce Germany Award" and the "Best Retail Cases Award".
About Appinio.
Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.
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