Insurance
From pet supplies to a relevant insurance audience
Commerce and interest signals can help identify households with a high affinity for pet-related topics.
Amazon DSP · Streaming TV · Upper Funnel Media
Amazon DSP &Streaming TV Ads
Reach new audiences on Prime Video, Netflix, Disney+, Joyn, and other premium environments – with data-driven delivery through Amazon DSP and measurable impact across the entire funnel.
Reach that goes further.
Reach has changed
Streaming TV is breaking up traditional TV reach
Your audience still watches TV. Just no longer only linear TV.
Streaming has fragmented traditional TV viewing. While part of your audience is reached repeatedly through linear TV, others never see your spot at all. Streaming TV and Connected TV close that reach gap – targeted rather than scattershot.
More impressions do not automatically mean more reach.
Media Plan · Reach ReportStatus quo
Heavy Viewer
Reached repeatedly through linear TV
Light Viewer
Rarely watching linear programming
Cord Cutter & Streamer
No longer receiving linear TV
Cross-Screen Frequency Control
No frequency management across devices
The Reach Enginge
Amazon DSP connects reach with relevant audiences.
Amazon DSP enables programmatic advertising across Streaming TV, video, display, audio, and other digital environments. What matters is not only where your advertising runs – but who it reaches.
01 · Audience Signals
Identify audiences
Commerce, interest, and behavioral signals help identify relevant audiences.
02 · Programmatic Activation
Activate campaigns
Amazon DSP delivers campaigns across screens, formats, and premium inventory.
03 · Incremental Reach
Unlock incremental reach
Reach people your existing media or retail media plan has not reached so far.
Amazon DSP is not only relevant for brands that sell on Amazon. Non-endemic brands can also use audience signals and premium inventory for their upper-funnel campaigns.
Trusted By Ambitious Brands
Advertise Where People Stream Today.
Streaming TV Ads on Prime Video, Netflix, Joyn & Disney+
Your campaigns can run on the big screen and beyond – across premium streaming and video environments.
Streaming TV
Prime Video
Streaming TV on the biggest screen in the house.
Streaming TV
Netflix
Premium series and films.
Streaming TV
Disney+
Streaming environment with high brand awareness.
Streaming TV
Joyn
Streaming and TV content in Germany.
Live
Twitch
Live content and engaged communities.
Connected TV
Fire TV
Connected TV environment in the living room.
Video
Online Video
Video inventory beyond the big screen.
Audio
Audio
Streaming audio and complementary touchpoints.
Connected TV
Further CTV environments
Premium inventory across the Connected TV ecosystem.
For Endemic and Non-Endemic Brands.
Using Amazon DSP – with or without selling on Amazon
For Endemic & Commerce Brands
Do you sell on Amazon?
Connect your upper-funnel reach with commerce signals and your existing retail media strategy.
- ✓reach new potential buyers
- ✓exclude existing buyers deliberately
- ✓build new-to-brand audiences
- ✓align Streaming TV with Sponsored Ads
- ✓analyze impact through to commerce and purchase signals
For Non-Endemic Brands & Services
Not selling on Amazon?
Companies without an Amazon storefront can use Amazon DSP as well, reaching relevant audiences based on audience and commerce signals.
Example industries
- →Insurance & financial services
- →Entertainment & streaming
- →Automotive & mobility
- →Travel
- →Telecommunications
- →Further services and B2B offerings
Possible objectives
Brand awarenessWebsite visitsBranded searchLeadsBrand lift
Use Cases
Audience targeting for audiences beyond traditional media plans
Entertainment
From interests to fandom audiences
Relevant interests and purchase behavior can provide additional signals for film, music, and entertainment audiences.
Commerce Brand
From existing buyer to new-to-brand audience
Exclude known buyers and focus media more strongly on potential new customers.
Managed, not Scattered.
Amazon DSP targeting options at a glance
Cross-Screen Dedupe
Better control of impressions across devices.
Frequency Control
Reduce overexposure and use budgets more efficiently.
Buyer Suppression
Exclude existing buyers deliberately.
Demographic Targeting
Age, gender, and further demographic signals.
Regional & Daypart
Control campaigns by region and time of day.
Lifestyle & Interests
Relevant interest and affinity groups.
Commerce & Intent Audiences
Purchase and intent signals for relevant audiences.
Device & Contextual Targeting
The right screen, the right environment, the right moment.
Upper Funnel That Does Not End in The Upper Funnel.
Amazon DSP and Sponsored Ads working together
Amazon DSP and Streaming TV create attention and incremental reach. Combined with retail media, this builds a continuous media strategy – from the first brand interaction through to conversion.
Awareness
Streaming TVPrime Video AdsOnline Video
Consideration
Amazon DSPDisplayRetargeting
Conversion
Sponsored ProductsSponsored BrandsSponsored Display
Measurement
Amazon Marketing Cloud
The Big Screen As a Stage For Your Brand.
Connected TV advertising on the biggest screen in the house
Streaming TV runs where attention already exists: on the biggest screen in the house – full screen, with sound, and without a skip option. The moment a new audience sees your brand for the first time.
Incremental reachPremium environmentsBrand-safeBig screen
Why Remazing
Your Amazon DSP agency with retail media expertise
For us, Amazon DSP is not an isolated media channel. We look at campaigns in the context of retail media, marketplace data, audience strategy, and measurement.
Strategic
Media objectives and relevant audiences first – channels after.
Connected
Not thinking of upper funnel and retail media in separate silos.
Measurable
Setting campaigns up with a clear measurement logic from the start.
FAQ
Frequently asked questions about Amazon DSP and Streaming TV Ads
The key questions about Amazon DSP and Streaming TV Ads.
Amazon DSP is a platform for planning and delivering digital advertising programmatically. It allows brands to reach relevant audiences across display, online video, audio, and Streaming TV, among other channels – both inside and outside the Amazon ecosystem.
Sponsored Ads primarily reach shoppers directly on Amazon and often closer to a specific purchase decision. Amazon DSP additionally enables upper-funnel campaigns across display, video, and Streaming TV. Together, the two approaches can cover the entire funnel from awareness to conversion.
Streaming TV Ads are video ads delivered within streamed series, films, or live content. They combine the reach of traditional television with digital targeting and measurement capabilities.
Yes. Amazon DSP can be used to activate advertising campaigns on Prime Video and other available streaming and video environments. Which inventory is available may vary by market and campaign setup.
Yes. Amazon DSP can also be used by companies that do not sell products on Amazon. These so-called non-endemic brands can use relevant audience signals and advertising inventory to reach their audiences, for example through Streaming TV or video.
Let's find your next audience.
Discover the reach potential Amazon DSP, Streaming TV and Connected TV can offer your brand.
For endemic and non-endemic brands