Amazon deal events – one billion items sold
Amazon looks back on the campaign days: one billion items were sold worldwide. We take a look at the trend of more and more brands using their customer loyalty programs for “Early Access”. There is also a lot going on when it comes to AI: from a solution for parcel theft to help in finding the right Christmas present.
Updates: Amazon Marketplaces
Instead of having to navigate to a product’s PDP to watch a video, there is now a button to access product videos on the review pages of a category (skincare in the example). This makes accessing product videos more convenient and faster. The feature is being tested on the French marketplace.
News: Amazon
Temu ahead of Amazon and Shein regarding daily use
The company GWS Magnify presented user data from October 2023 with regards to shoppers of Temu, Shein and Amazon.
Temu grew to 5.4 million daily active users on its mobile app, a growth of nearly a million compared to July. Shein saw just 1.9 million daily users, meanwhile Amazon maintained its market dominance with 9.1 million users.
Interesting: Temu is well ahead of competitors in terms of total daily minutes of use and daily minutes of use per user: 120 million minutes of use per day compared to just 79 million for Amazon and 16 million for Shein. Looking at daily minutes per user, Amazon and Shein users spent 8.7 and 8.8 minutes daily on the app while Temu users spent well over two times as much than both at 22.4 minutes.
More Amazon News:
News: E-Commerce
“Early Access” for loyalty program members more and more often
Black Friday already showed: Amazon Prime members could sign up for exclusive offers that would be sold out during the deals. Walmart+ members were given access to the offers three hours before normal customers. Other brands also followed this trend.
By suggesting urgency, this tactic can be used to achieve early sales.
Retailers can also collect first-hand data from their most loyal customers.
More E-Commerce News:
News: AI in Online Retail
Q – Amazon’s new chatbot
Amazon Web Services (AWS) presents its own chatbot for companies called “Q”, which competes with ChatGPT and similar tools.
The chatbot for business customers is designed to support companies in their day-to-day work, for example, to summarize documents or create draft texts.
The bot requires access to information from the respective companies in order to answer questions.