Amazon extends A-to-Z guarantee in Europe
Amazon announces the extension of the A-to-Z guarantee in Europe. What’s more, the EU supply chain law is coming – we take a look at the impact this will have on retailers. And: At Google Marketing Live on 21 May 2024, Google will be presenting some new AI features for retailers that are intended to take e-commerce marketing to a new level. Find out what these look like and more below.
News: Amazon
Amazon extends A-to-Z guarantee in Europe
Amazon has extended the A-to-Z guarantee in Europe to cover damage and injury claims. What are the implications of this extension for customers and sellers?
The expansion of the A-to-Z Guarantee to include damage and injury claims underscores Amazon’s commitment to customer satisfaction and safety.
Sellers will need to focus more on maintaining quality standards to meet the requirements of the extended warranty.
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News: E-Commerce
What does the upcoming EU supply chain law mean for online shops?
The EU is preparing for the introduction of the Supply Chain Act, which will have an impact on online shops. What does this mean for retailers?
Background: The EU Supply Chain Act aims to strengthen social and environmental standards in global supply chains.
Online shops must ensure compliance with human rights and environmental standards along their supply chains in order to avoid legal consequences.
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News: AI in Online Retail
New AI tools from Google for improved marketing
At Google Marketing Live on 21 May 2024, new AI tools for retailers were unveiled that have the potential to revolutionize e-commerce marketing. Here are the highlights:
New profile for e-commerce brands: More than 40% of shopping searches mention a brand. A visual brand profile in Google Search highlights product and brand images, videos, customer reviews, and offers.
Expansion of Product Studio: Product Studio — a one-stop shop for retailers to create AI-supported content — is being expanded to include a number of functions, e.g. to generate new product images that correspond to a specific brand style.
3D views in online shops: This includes the automatic creation of 3D views from a series of images. Google will also incorporate this technology into Ads in the future.
Virtual try-on and 3D rotating adverts: Advertisers can enhance their ads with visual effects such as virtual try-ons and generated 3D spinning ads. A new ad function in search is also currently being tested to help users make purchasing decisions.