Monthly Amazon Update – May 2018

• 2min. read

This short monthly summary covers Amazon marketing news you can’t miss. We spare you with long texts and reduce it to a minimum.

Become part of our network and never miss any news about Remazing and Amazon Marketing.

If you want to learn more, follow the links we provide in each paragraph or just get in touch.

Amazon backs out of Google Shopping and no longer places ads on the Google platform.
Link (German)

Amazon will introduce an “Indie Beauty Shop” within its Marketplace.
Link

For Sellers: Amazon is launching a new app store with tools to complement SellerCentral. The tools are written using the Marketplace API.
Link

Amazon introduces the new “Amazon Influencer Program”.
Link

Good news: In 2019 it is getting harder for Chinese Sellers on Amazon because of changes in liability.
Link (German)

Amazon Marketing Essentials

Being Out-of-Stock is better than a price hike for your Amazon product ranking.
Link

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Interesting way to make use of promotions (See image 2).
Link (German)

Ad Platform

Amazon introduces Sponsored Products Ad Retargeting.
Link #1 | Link #2

Voice Search

Voice Search helps vendors to emotionally bond with the customers.
Link

A handbook for applied voice execution.
Link [PDF]

Other Marketplaces

The Otto marketplace entices customers and business partners with high standards and the promise of fairness.
Link (German)

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