What does Amazon’s Consumer Business CEO resigning mean?

However, the e-commerce giant is not alone in this regard: online marketplaces Alibaba and OTTO are also no longer growing as strongly as they did during the e-commerce boom that was triggered by the COVID-19 pandemic.

In the United States, Amazon is introducing a new system enabling invitation-based orders for coveted products – supposedly to prevent artificial shortages and price gouging. Time will tell whether this system is going to give all customers equal chances to purchase the products in demand.

Updates: Amazon

Amazon’s Consumer Business CEO resigns

Amazon has announced that Dave Clark, the CEO of its global consumer division, is leaving the company after 23 years. His responsibilities included Amazon’s marketplace business, brick-and-mortar stores, and Amazon Prime – all of which accounted for 75% of Amazon’s revenue in Q1 2022. One possible interpretation of this announcement is that Amazon is increasingly shifting its focus away from the consumer business to AWS and Amazon Advertising since the switch from founder Jeff Bezos to Andy Jassy as group CEO was made last year. We will follow this development closely to see if this potential change in strategy will be confirmed in the future.

Invite-based ordering on Amazon in the United States

Amazon is launching an invitation-based ordering option in the United States for products with high demand and low supply, such as the Playstation 5 (PS5) and the X and S series of the X-Box. Certain items are marked “available by invitation” on the product detail page, which customers can use to request an invitation. They will then receive an email to complete the purchase. According to Amazon, the goal is to ensure that only real customers can buy the products which in turn shall prevent scarce inventory and price gouging by bots.

Updates: Online Marketplaces

Alibaba, About You & OTTO continue to grow

With Alibaba and the Otto Group, the last major e-commerce players have now also presented their Q1 2022 results. Chinese Amazon competitor Alibaba was able to increase its revenue by 9% YOY to $32 billion, mainly thanks to the Chinese market. Within the Otto Group, fashion marketplace About You grew the most in the 2021/22 financial year, increasing 48.5% YOY to €1.7 billion, while its own OTTO platform generated 13% more sales and finished the year with €5.1 billion in total revenues.

Turkish e-commerce giant Trendyol expands into Europe

New competition for Amazon, Zalando and About You? Trendyol, the largest online marketplace for fashion in Turkey and a subsidiary of Alibaba, is opening its first European office in Berlin. According to statistics from the analytics company SimilarWeb, Trendyol was Germany’s second-fastest growing fashion platform in February 2022. Whether it will also be a long-term competitor to Amazon and co. remains to be seen.

Remdash: Amazon Label Tracking

With Remdash, it is possible to track the current status and historical development of your own products’ various labels on Amazon. The following labels are visible in Amazon’s search results and can lead to higher sales:

• Amazon Bestseller
• Amazon’s Choice
• Climate Pledge Friendly
• Energy Efficiency
• Plus Product

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Just click here to schedule a personal product demo with our team.

Top 5 Amazon Keywords

Online shoppers continue to feel the summer vibe: In the United States, Italy, and Spain, Amazon users were mainly looking for summer clothing and fans. British shoppers mainly stocked up on accessories for the Queen’s Platinum Jubilee, while in Germany gifts for Father’s Day, and in France for Mother’s Day were in high demand on Amazon.