Amazon partners up with TikTok

Updates: Amazon

According to a notice on USA Seller Central, effective 15 August 2024, Amazon is updating bullet point requirements to simplify and improve product detail pages for customers.

Key changes include the following:

• Restriction of special characters, emojis and some phrases, such as warranties related to refunds.
• Instructions for creating high-quality bullet points that are clear and concise.

In addition to the existing review processes, Amazon wants to use generative artificial intelligence (AI) to optimise the quality of listings. For example, non-compliant content will be removed and AI will be used to generate compliant, high-quality bullet points. All quality improvements generated by AI are to be submitted to sellers for review before Amazon publishes them.

News: Amazon

Amazon integrates shoppable ads on TikTok

TikTok and Amazon have announced a partnership that enables a checkout feature directly in TikTok Ads, making the shopping experience more seamless for users.

• Direct purchase: Users can now purchase products directly through TikTok without leaving the app, simplifying the purchase process.
• Increase conversions: This integration provides brands with a stronger connection to potential buyers and can significantly increase conversion rates.

More Amazon-News:

• Amazon Q2 Numbers: What you need to know
• Amazon delivers with the fastest Prime delivery time worldwide to date

News: E-Commerce

E-commerce market expected to grow by 22.5% between 2024 and 2028

This is the conclusion of the report “Global Trends: Online Shopping”, which presents an analysis of the latest trends and market dynamics in global online shopping. Further highlights:

• Electrical goods have the highest share of online sales of any industry worldwide at 65.3%.
• Pessimism about the usefulness of chatbot responses is highest among consumers in Spain (53.5%) and the United States (53.1%).

More E-Commerce-News:

• John Lewis launches own retail media platform
• Online spending in Europe grew by 12 % in 2023

News: AI in Online Retail

Amazon uses AI for better product reviews

Amazon has introduced an AI-powered feature that summarises customer reviews to help customers make faster purchasing decisions.

• AI highlights: The feature highlights the most frequently mentioned positive, neutral and negative aspects of a product, based on customer reviews.
• Global availability: The AI-powered summary is already available in several countries, including the US, UK, Australia and India.

More News on AI:

• Alibaba uses AI for B2B-E-Commerce
• Sizekick wants to reduce return rates with AI size consultation
• Words about “AI” in the product description arouse mistrust among customers

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(Source: Remazing Amazon Shopper Report 2023 by Remazing & Appinio)