Amazon Shopper Report 2023.
In June 2023, with the support of Appinio, we surveyed 1,000 people in Germany, Great Britain, France, Italy, Spain and the USA on the following topics:
- Online Shopping & Amazon
- Buying Behaviour on Amazon
- Amazon as a Product Search Engine
- Amazon Advertising
What's inside.
Key Insights.
94% of consumers have ordered at least once on Amazon.
British Amazon shoppers have become accustomed to the presence of Sponsored Products on the platform.
90% of participants have a positive image of Amazon.
91% of respondents in the UK said they are paying greater attention to their budget when shopping online due to the economic situation. The majority of Amazon customers said they use more offers and discounts for this purpose.
UK shoppers are increasingly using Amazon as a portal for price comparison and inspiration.
74% of UK-based shoppers said they are more likely to start searching for products on Amazon than on Google or other pages.
About Remazing.
Remazing is a leading international provider of services and software solutions for brands on Amazon and other online marketplaces. As a global partner of industry leaders such as Henkel, Beiersdorf and Under Armour, we help brand companies to write their own success stories in all relevant markets.
Our team of over 100 e-commerce experts develops locally adapted strategies and ensures the implementation of content optimisation, advertising campaigns and monitoring using our Remdash software solution.
About Appinio.
Appinio is the global market research platform based in Hamburg, which enables companies to get thousands of opinions from specific target groups worldwide in just a few minutes. For the first time, everyone can validate decisions and ideas in real time - with representative results from consumers.
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