How Almo Nature increased sales per visitor and reduced bounce rate
The activist brand owned by Fondazione Capellino had a compelling mission on their Amazon store, but no straight path to their products.
The Challenge
No visual path to the product
The cinematic nature scenes in the previous Amazon brand store showcased the company's compelling mission, but gave shoppers no clear path to the product range offered.
Our Approach
The brand store is often the first look a shopper gets at a brand
On Amazon, the brand store is often the first real look a shopper gets at a brand. Knowing this, our team rebuilt Almo Nature's Amazon brand store around how people actually shop. We introduced image-led category tiles that bring the range to life, turning an emotional brand story into a store that converts.
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