How Remazing increased the conversion rate, impressions, and revenue of 18 Labello products through image optimization
Labello, a Beiersdorf brand, faced structural conversion barriers across 18 products on Amazon due to suboptimal image utilization.
The Challenge
Labello faced structural conversion barriers across 18 products on Amazon due to suboptimal image utilization.
Labello faced structural conversion barriers across 18 products on Amazon due to suboptimal image utilization. The main image often implied misleading information by showing only a single unit, while the majority of listings were sold in bundles of two to six units. This created uncertainty around quantity and value, directly impacting purchase confidence. In addition, product images lacked key information such as ingredients, usage instructions, shelf life, and manufacturer details, limiting shoppers’ ability to make informed decisions. The listings also underutilized available image slots, with only three out of seven possible images uploaded, reducing both visual engagement and content depth. The core challenge was to improve clarity, increase perceived value, and optimize the visual shopping experience in order to drive higher conversion, impressions, and revenue
Our Approach
A structured image optimization rollout focused on clarity, completeness, and mobile first visibility.
We implemented a structured image optimization rollout focused on clarity, completeness, and mobile first visibility. First, we developed and uploaded a Mobile Ready Hero Image and bundle focused visuals to clearly communicate the pack size and reduce customer uncertainty. The hero image was optimized to highlight key product benefits and functions, using relevant generic keywords to strengthen visibility and relevance. Second, we introduced back label images to replicate the in store shopping experience. These visuals made ingredients, shelf life, manufacturer details, and application instructions easily accessible, addressing common purchase friction points.
Third, we leveraged existing mood and instructional assets to fully utilize available image slots. By increasing the number of images per listing and enriching the visual storytelling, we improved engagement and strengthened the overall product presentation. The optimized images were published in April 2019 across all 18 products.
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