How Remazing tripled Schöffel's revenue with a comprehensive approach
Schöffel, the outdoor clothing company, equired a 360° optimization of both existing products and newly launched items from the Spring collection.
The Challenge
Schöffel required a 360° optimization of both existing products and newly launched items from the Spring collection.
Schöffel, a sports brand in the sport and leisure sector, required a 360° optimization of both existing products and newly launched items from the Spring collection. Despite strong brand equity offline, Amazon visibility for relevant generic search terms was limited, and newly introduced products lacked awareness within the competitive Sport and Leisure category. The primary objective was clear: significantly increase sales by improving discoverability, strengthening product detail pages, and accelerating performance for both new and existing ASINs. The challenge was to transform underperforming PDPs into conversion driven assets while building awareness at launch.
Our Approach
A comprehensive content and launch optimization strategy focused on conversion, clarity, and visibility.
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